Zara - spanish clothing company Essay Example | Topics and Well Written Essays - 1000 words

Zara - spanish clothing company - Essay Example Zara’s performance can be observed to be outstanding in the way it manages its operations timing in meeting the ever-changing demands of the customers. The company is in a â€Å"cutting edge†, capable of designing, manufacturing and delivering new styles of clothes and receiving â€Å"full price on 85 percent of its products†1. The present research focuses on a study on the Zara Spanish Clothing Company reflecting on the market that it serves, its competitiveness and the associations of its competitive measures with its supply chain facilities. Market Characteristics Where Zara Company Serves: Zara Clothing Company has grown very fast in Europe thereby increasing its share in the market that is characteristic of following the concept of â€Å"fast fashion†2. Manufacturing clothes in Spanish clothing companies involve higher costs of production than other companies that are competitors producing clothes in other countries like China and India. However, acco rding to Zara, their productivity, lower costs of sales and distribution and flexibility pay off for the higher costs of manufacturing and production3. Considering the apparel market, studies reflect that Europe has a share of around 34 percent of the total market in comparison to United States’ 29 percent and Asia’s 23 percent. This signifies the rate of increasing population and their spending capabilities that tend to get affected by rising prices. The choices and demands of the customers also are rapidly changing in this market where companies like Zara are prevalent. The customers, particularly the young generation are more attracted towards new fashion styles and trends that includes strokes of other cultures as well. The market scenario has been changing over the years with customers demanding for newer fashions in lesser time. Zara with its timely operations system focuses on meeting the expectations of its target customers. The company also has its competitors like the Gap, H&M, and Benetton who are playing in the market of apparels.4 Zara’s Competitiveness in the Market: The Zara Clothing Company has been observed to achieve highly satisfactory business results as the company has its focus on its core competencies. This provides the apparel retailer with a competitive advantage over