Thursday, August 27, 2020

Pirates of Globalization Essay Example For Students

Privateers of Globalization Essay CAST STUDY NO. 2 PIRATES OF GLOBALIZATION Presented to Professor (Dr. ) Joseph F. Aiyeku MB 616: International Business Management. By Group No. 2 1. What activities con organizations and governments take to guarantee that items can't be effectively privateers? Be explicit. Answer: For instance of pieces of clothing results of Tommy Hilfiger; there are three classifications for man, lady and kids wears Products for man; Sport wear, Tailored, Underwear, Bags and eyewear Products for lady; Sport wear, clothing, Bags, Eyewear Products for Children wear; Apparel. Tommy Hilfiger should transport materials to the nation for assembling only enough for the measure of finish merchandise necessity and have the maker s to send back the remainder of incomplete material to the fundamental branch so as to shield from pilfering items ? Tommy Hilfiger should pay well to the makers representatives all together not to have them loaded the remainder of material or make duplicated of items by sending to another nations in underground markets, at that point the items will have pilfered around the world. . Do you imagine that the universal business network is by and large too careless about the maltreatment of licensed innovation rights? Are worldwide organizations essentially reluctant to stand up inspired by a paranoid fear of risking access to appealing markets? Answer: It relies upon the items. In the event that the items are promoted for car parts which will influence people’s life, for example, break, liquids, channels, batteries and so on. At the point when shoppers are in mishap in view of an ounterfeits items, the real maker needs to demonstrate that the item isn't their own and will be out of their obligations. Conversely, if the items are garments that sell in the city, individuals who purchase those items they comprehend what they are purchasing that it’s not genuine. Purchasing modest shirts which is anything but difficult to shrivel in clothing machine. C lient they realize what they are getting for what they are paying the Answer: Yes, for instance in China a global organization experiences issues battling theft since documenting a claim can seriously harm its business relations there. Since government authorities are individuals who run the pilfered organization, for example, China’s national armed force works processing plants who make pilfered merchandise. Moreover, hoodlums are regularly associated with political pioneers and get lawful insurance from arraignment. At that point a worldwide organization who works in China must be extremely cautious about that on the grounds that it’s effectively to escape business. They need to control the real items to be sold in US, CANADA or AUSTRALIA just, at that point they can have their business volume specifically premise. 3 . Expanded advanced interchanges may represent a danger to licensed innovation since innovation permits individuals to make ideal clones of unique works. How would you figure the Internet may influence intellectualâ€property laws? Answer: Since web is anything but difficult to get to anyplace on the planet, everything currently becomes to be shared framework it’s hard for any sort of insurances in the wake of getting on the web. Be that as it may, Napster Software Company is brought in cash by having individuals pursue being participations for nothing toward the start, when more endorsers they begin to charge for downloading melodies, films online so as to pay to the organizations for licenses, trademarks or copyrights. The two sides can get advantage. Merchants can set aside cash for the rental space cost, duplicating cds work cost or even pay off while purchasers can spare their time by downloading what they need and littler expense for being share by distributed framework with numerous clients. 4. Find data on the Tiffany versus Cove Lawsuit referenced for the situation. Recognize the contentions of the offended party and the litigant and who won. What are the ramifications of that claim for the offer of fakes in online closeouts? Answer: EBay won the suit to a limited extent since it had the option to show that it takes measures to keep fake things from being sold on its site. Notwithstanding furnishing brands with apparatuses to scan for their things and solicitation expulsion, the organization additionally has innovation that looks for dubious postings, for example, many as far as anyone knows Gucci sacks offered by one merchant in China.

Saturday, August 22, 2020

Economies of Latin America-Free-Samples for Students-Myassignment

Question: Compose a report on the improvement way of the two nations of Latin America. Answer: Presentation Latin America is characterized as the gathering of countries in the two landmasses of America, with a power of Portuguese and Spanish. The gathering comprises of numerous nations with changing degree of financial condition. Until 1980s, the economy of Latin America was for the most part dependent on the financial approach of import replacement. This approach had helped in the development of the household economy and local organizations. In any case, this arrangement likewise diminished the universal intensity of the residential business and expanded the obligation emergency of the countries. By 1990s, the mainland changed to free market economy framework. This brought about paying off the obligation emergency and built up the enterprises of farming, mining and ranger service (Oecd.org 2015). Among the countries, Columbia and Argentina are two greatest economies in Latin America. Both the nations have shown development possibilities and monetary degrees. The economy of Argentina is the third biggest in the Latin America and second biggest in the South America. The economy depends on a rich wellspring of regular assets, elevated level of proficiency, send out based agrarian industry and expanded businesses. Then again, Colombia is simply behind Argentina in the position of biggest economies of Latin America. This is additionally trade based economy, oil being the significant fare item, trailed by assembling (reports.weforum.org 2015). The speculation choice on any economy relies upon numerous elements. Significantly the macroeconomic elements of a country impact the speculation choices. The component of political and financial vulnerabilities, load of capital and different assets, pay level of the nation, level of fluid resource, total interest, populace development, government strategies, and numerous such monetary elements decide the degree of local and worldwide interests in the country. Subsequently, while making an interest in a country of Latin America, the decision of the country relies upon such full scale monetary elements. For this situation, the decision among Columbia and Argentina relies upon the monetary and political states of the nations and their development possibilities. The social factors additionally assume a significant job in speculation choices, for example, the crime percentage, training level of the residents, way of life and so on. The countries must be contrasted all together with take an official conclusion about the speculations (Hatch and Howland 2015). Examination of the nations Economy of Argentina Argentina is one of the most evolved countries in the Latin America. It is a high pay economy with the second situation among the South American economies and third situation among the Latin American economies. In 2016, the ostensible GDP of Argentina was USD 545.9 billion (World Bank 2017). The significant parts contributing in the development of the GDP are Agriculture, angling and ranger service (6%), mining (3.6%), producing (17.2%), development (5.6%), transport, utilities and correspondence (7.9%), government (9.5%), and business, social and different administrations (33.3%). The nation has confronted a swelling pace of 21.9% by June 2017, which is very higher contrasted with the created nations. Practically 32.2% individuals lives beneath the neediness line. The economy of Argentina is send out based. In 2015, the all out fare of the nation was $56.76 billion and the primary fare accomplices are Brazil, China and the United States. The nation imported products worth of $57.18 billion of every 2015, and the significant import accomplices were Brazil, United States, China and Germany. The key fares are oil, gas, corn, vehicles, wheat and soybeans, and the imported items are apparatus, engine vehicles, natural synthetics, plastics, oil and petroleum gas (Arboleda and Gonzalez 2016). Economy of Colombia Colombia is another biggest economy of South just as Latin America. In 2016, the ostensible GDP of Colombia was 282.5 billion USD (World Bank 2017). The degree of swelling is 4.77% in 2017, which is at a moderate level and not as much as that in Argentina. The significant areas are materials, oil, food preparing, synthetic substances, dress, footwear, concrete, coal, gold, emeralds, home apparatus, gadgets, and shipbuilding. The nation traded merchandise worth of $55 billion out of 2014, and imported products of $53.8 billion. The principle send out products are oil, coal, nickel, attire, TVs, cell phones, PCs, steel, synthetic compounds, emeralds, bananas, clothes and so forth and import items are mechanical hardware, customer merchandise, synthetic concoctions, paper items, energizes, power and transportation gear. The key exchange accomplices are United States, Canada, EU, Venezuela, Ecuador, Peru, Netherlands, China, Mexico, Brazil, and Germany (Tabares, Alvarez and Urbano 2015). Gross domestic product correlation of the two nations Figure 1: GDP correlation of the two nations, 2005-2016 (Source: World Bank 2017) The chart above portrays the development of economies of the two nations in the previous decades. It tends to be seen that, both the economies developed fundamentally, particularly 2010 onwards; notwithstanding, the degree of development of Argentina was higher than that of Colombia. Upper hand Intensity of a country is subject to the limit of the enterprises to overhaul and enhance, and the organizations gain the preferences against the contenders because of challenge and weight. After some time, the opposition has moved more towards creation, development and absorption of the information. Accordingly, upper hand is produced and supported through a limited procedure. Nations increase upper hand in certain ventures, in which they can make specialization. Henceforth, a country can't be serious in all enterprises. In the ventures, where the country can deliver most effectively and at lower cost than the contenders, seriousness is picked up (Wagner III and Hollenbeck 2014). Worldwide Competitive Index (GCI) measures the impact of the essential elements, adding to the conditions for intensity of a country, with a particular spotlight on the macroeconomic condition, institutional characteristics, supporting framework and innovation (Huggins et al. 2014). As indicated by WEF Global Competitive Index of 2016-17, Argentina holds 104th position, and Colombia holds 61st position. In the rundown of 2015-16, Colombia was similarly situated, while Argentina was at 106th position. In this manner, from 2015 to 2016, Argentina has improved its upper hand contrasted with Colombia (WEF 2017). On the off chance that the fares and imports of the nations are broke down, at that point the zones of upper hand can be comprehended. WEF has characterized intensity as a lot of strategies, establishments, and components deciding the efficiency of a country. This thusly decides the pace of profit for the interests in the economy. Speculations drive the development pace of a nation, and a serious economy draws more ventures and becomes quicker. The 12 mainstays of intensity are, Institutions, Infrastructure, Macroeconomic condition, Health and Primary instruction, Higher instruction and preparing, Goods showcase proficiency, Labor advertise productivity, monetary market improvement, Technological availability, Market size, Business Sophistication, and Innovation (reports.weforum.org 2015). WEF additionally characterized five phases of advancement and weighted file for estimating the development and upper hand position of the nations, in view of the 12 columns. The stages are characterized based on the idea of development. In stage 1, the development is for the most part factor driven and the countries contend based on factor blessings. In Stage 2, development is productivity driven and in Stage 3, the development is advancement driven. There are two progress organizes in the middle of these 3 phases. The order of the nations occurs based on two conditions. Right off the bat, level of per capita GDP at the market conversion standard and furthermore, the reliance on the asset part than on the pay (Gaportal.org 2017). As indicated by those stages, Colombia is in stage 2, which is proficiency driven, and Argentina is in the change stage from stage 2 to arrange 3, where stage 3 means the stage that is advancement driven. Henceforth, it tends to be said that, Colombias development is reliant on the proficiency of the elements and assets, while Argentina is somewhat more evolved than Colombia. Its development is created from change of assets being proficient and moving towards being imaginative. In any case, the GCI positioning and score is preferred for Colombia over for Argentina because of different government approaches to improve intensity (WEF 2017). The sub-records of GCI are Basic Requirements, Efficiency Enhancers and Innovation and Sophistication factors. The GCI table likewise includes Rank and Score of the countries. In the 2016-17 Global Competitiveness Report by WEF, Argentina scored 3.81 out of 7. The normal score of the country was 3.87 from 2007 to 2017 (Tradingeconomics.com 2017). In 2016, Argentina went up the position by two positions. This is driven by development and refinement components, which reflect better readiness of the country to adjust to the evolving condition. The establishments quality improved because of better assurance of the licensed innovation and increasingly productive locale. The instruction quality and effectiveness of the products showcase reflect indications of advancement. The improvement in both the score and rank came after the new organization executed expansive financial and social changes in an unfavorable macroeconomic setting, that is, Brazils downturn. Brazil is the principle exchan ging accomplice of Argentina, and low item costs, high swelling, and modifications in utility taxes have made challenges for the progress to stream towards a market arranged model. Be that as it may, development is relied upon to tag along because of serious changes, in spite of the fact that buyer notion is powerless (weforum.org 2016). In 2016-17, Colombia positioned 61 and scored 4.30 out of 7 in the Global Competitiveness Rep

Friday, August 21, 2020

Impact of Detention Centres on Asylum Seekers

Effect of Detention Centers on Asylum Seekers BUSINESS REPORT: Asylum searchers Official Summary This report plots the effect of detainment focuses where those looking for refuge in Australia are put. It inspects the issues identifying with confinement focuses and results of them. As it is more than once exhibited by look into, there is a uniform pattern featuring the injury and the sufferings of shelter searchers during their stay at Australian confinement places. This is because of the deficient offices and the long span of time which shelter searchers are compelled to spend in these detainment habitats. Satisfactory offices are particularly significant for youthful shelter searchers as they suffer distress to a more noteworthy degree. When seeing this issue from a worldwide point of view, roughly 51.2 million individuals are uprooted because of contention or indictment consistently and near half of this number are kids (UNHCR 2014). These numbers give motivations to arrangement of all the necessary offices and quicker handling frameworks to lessen the time at the confinement habitats. This report inspects the primary driver of psychological wellness issues and the challenges of coordinating into another general public among refuge searchers particularly, youthful haven searchers and gives potential answers for guarantee that shelter searchers travel into the new society easily.  â Issue Discussion Offices Rwandan slaughter and Syrian war (brought about by the Arab spring) prompt a huge inflow of shelter searchers to Australia (Keller 2003, p.1721). Shelter searchers are kept uncertainly in conditions that misuse their human rights. This happens in compulsory detainment places in penetrate of Australias responsibility to Universal Declaration of Human Rights which states Everyone has the privilege to look for and to appreciate in different nations refuge from mistreatment (United Nations 1995 p.1). An enormous number of haven searchers are certified displaced people that are escaping from barbarities, for example, torment, assault, detainment, dangers of death and murder. Australias compulsory confinement arrangement related to the absence of offices and wellbeing treatment disturbs the injury of these encounters and seriously influences the psychological wellness and prosperity of shelter searchers. Besides, Australias resistance in giving offices disregards global human rights measur es (UNHCR 2014). As of late, the development of thousands of Syrian displaced people advance into Europe by means of Hungary was halted and held in confinement like condition expanding refuge searchers injury (Al Jazeera 2006). It is basic for countries to acknowledge refuge searchers and give them give it a second thought and offices as they suffer damaging encounters and escape indictment. Figure 1.2 Irregular appearances via ocean, chose nations (Phillips 2015) Figure 1, (Irregular appearances via ocean, chose nations) shows the rough number of displaced people entering Australia and four other countries.ã‚â According to the figure, there is an extraordinary contrast in the quantity of evacuees entering the five nations. Further noted in Figure 1.2, the information gives data on the fluctuating number of evacuees entering a nation in a specific year inside the given 7 years. This recommend the evacuee inflow into a nation relies upon the countrys displaced person acknowledgment strategy. In any case, on account of Australia, there is a dynamic increment in the quantity of evacuees entering regardless of the stricter fringe strategies. Extensive postponements and seaward preparing  The period of time spent at detainment focuses by refuge searchers is inconclusive and this irritates the injury as they stay unsure of their future (Couldrey Herson 2013, p.7). In Australia there are long preparing advances where the shelter searchers are grilled of their reasons of appearance. This protracts the time spent at confinement communities for getting a philanthropic visa. From figure 1, Australia is one of the nations with lower shelter searcher admission. Regardless of the expansion in haven searchers entering Australia, it remains the main western nation to have a compulsory confinement policy.ã‚â Mandatory detainment can happen by keeping refuge searchers seaward. A bit of enactment was passed requiring all shelter searchers showing up on Australian shores are sent to seaward handling offices (Kaldor 2014, p.3). This enactment puts strain on refuge searchers by keeping them in focuses with insufficient offices yet additionally on the accounts of the Australian go vernment (Kaldor 2014, p.4). The extensive preparing framework and sending refuge searchers seaward for handling is a disservice for both the administration and shelter searchers. Issue Outcomes Psychological well-being Issues Psychological well-being is a noteworthy factor that should be tended to by the host countries government. Putting shelter searchers in detainment places for a long term of time without giving the satisfactory offices has a noteworthy negative effect on haven searchers emotional wellness and prosperity (Cornelis et al. 2004, p.848). In spite of Australias low admission of shelter searchers, it has received unforgiving laws that fuel the injury looked by refuge searchers. A portion of the detainment communities in Australia are situated in remote areas where offices are not effectively open consequently the haven searchers can't address their emotional wellness issues (Keller et al. 2003, p.1721). Research directed 2 years prior shows that displaced people living in Australian detainment places, endured up to 19 incessant psychological well-being conditions, for example, post-horrendous pressure issue, despondency and social uneasiness issue. During the underlying phases of the examin ation, roughly 42% of grown-ups and 59.1% of youngsters demonstrated side effects of emotional wellness issue (Hadgkiss et al. 2012, p.17). This outcome passes on that kids are progressively helpless and are generally influenced by emotional well-being diseases because of their encounters and long remain at the detainment habitats. Social attachment Haven searchers who remained in confinement places for a long length and with deficient offices demonstrated a more slow pace of coordinating into another nation as met by the VU University Medical Center of research because of emotional well-being issues (Gerritsen Bramsen 2005, p.14). Those determined to have psychological well-being issues couldn't undoubtedly or serenely incorporate into the new society. Close assessments of research proposes that the absence of offices impedes the refuge searchers capacity to enter another general public as the vast majority of them originate from foundations where they have not gotten an opportunity to instruct themselves. At the detainment places haven searchers are kept inactive and in isolation which energizes their instabilities accordingly hindering them to discover openings and achievement once they are out of confinement focuses. Research additionally shows that numerous youthful refuge searchers between the ages of 6 to 15 that have com e out of confinement focuses show a more slow pace of learning in contrast with the neighborhood understudies (Couldrey Herson 2013, p.9). Deficient offices debases haven searchers in a powerful change into a superior way of life. Proposals Emotional wellness Treatment Medicines and heath care offices can diminish the effect of significant issues, for example, pre-relocation injury, melancholy and tension. Such medicines at detainment focuses benefits the haven searchers as well as the Australian culture as it is savvy and makes occupations for Australian clinical and wellbeing callings (Hadgkiss et al. 2012, p.23). Instances of emotional well-being disease can decrease an individual future and can likewise prompt different issues, for example, self-destructive musings and savagery. Notwithstanding, establishment of projects that permits the refuge searchers to address their emotional well-being issues can improve their psychological wellness and furthermore their way of life once they are discharged from confinement focuses. Key discoveries in contemplates show that the quantity of emotional wellness issues, for example, liquor misuse, tranquilize misuse and savagery decreases where legitimate treatment is given which can be gotten to (Keller et a l. 2003, p.1722). This significant advance of giving medicinal services will permit shelter searchers to coordinate into the general public. Working environment ability advancement It is critical to give offices that add to picking up abilities with the goal that when shelter searchers enter the new society, they are better ready to secure positions and there is diminished awkwardness in financial status (Gerritsen Bramsen 2005, p.15). The extensive preparing time could be viably utilized by the host countries government to introduce instructive offices that connect with haven searcher in working environment and business related abilities to such an extent that they can secure positions a lot simpler when they are out of confinement focuses. It is additionally imperative to give training and language aptitudes to youthful refuge searchers with the goal that language doesn't go about as a boundary yet as a guide to get openings. It is crucial to draw in youthful refuge searchers in training as this will engage them and abatement the hole among them and Australian tutoring measures (Phillips 2015). Taking this proportion of giving offices that may give equivalent open door in getting work once refuge searchers are out of confinement focuses is a viable method for not expanding joblessness rates and subsequently making a smooth change into society. References Sites Al Jazeera 2006, Hungary holds onto exile train showing up from Croatia, saw on 18 September 2015, http://www.aljazeera.com/news/2015/09/hungary-seizes-evacuee train-showing up croatia-150919003810139.html> Joined Nations 1995, The Universal Declaration of Human Rights, saw on 15 September 2015, http://www.un.org/en/reports/udhr/>. Diary Articles UNHCR 2014, Wars Human Cost, UNHCR Global Trends 2013, saw on 10 September 2015, http://unhcr.org.au/unhcr/pictures/Global%20Trends%202013.pdf> Phillips, J. 2015, Asylum searchers and displaced people: what are the realities?, Parliamentary Library of Australia, saw on 8 September 2015, http://www.aph.gov.au/About_Par

Tuesday, May 26, 2020

Internet Radio Essay - 1745 Words

Internet Radio When a new technology is pioneered or discovered it is often the case that this new technology is used to emulate the function of old technologies, for example, when Marconi was inventing the radio he was trying to emulate the function of the telegraph system and saw the defracation of radio waves as an obstacle. Eventually these new technologies mature and the advantages and disadvantages are weighed up and used in their most effective capacity. Internet radio is a prime example of this kind of technology convergence, which uses the world wide web, â€Å"the publicly available worldwide system of interconnected computer networks that transmit data by packet switching over the internet protocol (IP)†¦..made up of thousands†¦show more content†¦December 3, 1994 saw the birth of the first twenty four hour streaming internet radio station. (Naughton, John 2004) The advantages that internet radio holds over regular broadcast radio are plentiful. Analogue radio depends on the strength of their transmitters signal which causes static eventually dies the further away a listener gets from it. Internet radio on the other hand is a sound file which is constantly down loaded from an internet site and due to their lack of dependence on transmitter signals can be heard clearly from anywhere in the world. Also, when RealPlayer was first conceived traditional broadcast governing bodies had no control over a seemingly ‘free’ internet space, eradicating the need to fight for a limited number of very expensive broadcast licenses. In addition to this there was no requirement to pay royalties on songs played over the internet networks, making the only expenses the cost of using a host site and buying software and equipment that can be purchased from any electronics store. The relative cheapness of internet radio took pressure off the stations to appeal to a wide range of listeners or advertisers. This not only means that countless radio stations have materialised over the past decade, from corporately owned stations to internet ‘ham’ radio, but that internet radio has the option of appealing to niche markets and specific music needs. For example, a dance music radio station can be broken down into stationsShow MoreRelatedThe Evolution Of The Internet Radio2053 Words   |  9 Pageshomes. The vast market for the consumers who always like to have music playing have a variety of options to choose from. There is the origin company of Pandora that has spearheaded the entire industry, as well as Spotify who has reimagined the internet radio genre. Spotify is one of the top companies in today’s society, including its Premium version which offers discounts to students. Apple Music and Tidal are companies with strong backgrounds, but are a ctually struggling to manifest some successRead MoreCase Study : Pandora. Joe Kennedy1400 Words   |  6 PagesCase Study: Pandora Joe Kennedy, is the president and CEO who join Pandora in 2004 along with Tim Westergren making it one of the largest radio webcaster (internet online) used for streaming music all over the world. In 2007 disappointing news was delivered announcing that an increase in the sound royalties will increase over 2.5 times in a period of five years. In 2007 Pandora gained 5.7 million stating that in in the next two years it will all even out to what was gain in the previous years. KennedyRead MoreThe Media And Its Impact On Society1660 Words   |  7 PagesAmericans are not halting their readership or watching of traditional media; rather, the format in which the media is consumed has been tweaked. Why do Americans have such an obsession with maintaining the production of traditional media when the Internet provides the same media for free and at the touch of a fingertip? According to the US’s National Endowment for the Arts, only â€Å"47 percent of American adults read literature, defined as novels and nonfictional books, short stories, poems and plays†Read MoreThe Evolution Of The Internet1534 Words   |  7 PagesBefore the conception of the Internet, music was sold wholly as a physical product. The gramophone record commonly known as ‘Vinyl’ dominated all music sales up until the 1990s. Vinyl was sold as EPs (Singles or Extended play) and LPs (Albums – Long play). In the 1980s the Compact Cassette exploded in popularity, invented by Philips in 1962 the compact cassette had been around with little success. In the 1980s there was a massive surge of high fidelity portable cassette players being sold, most notablyRead MoreApple Is Going Up Against Market Leader Spotify, Jay Zs Tidal And Other Streaming Service Market1442 Words   |  6 PagesSpotify and I ‘am sure that it will work for them. Step number 3, Apple reportedly buys analytics company Semetric, ahead of Beats music relaunch states Schneider and Flanagan. In February Apple hire former Radio 1, DJ Zane Lowe, to work on iTunes Radio to position itself to go up against streaming radio leader Pandora state the authors. Also they state ounce launched, part of Apple’s initial strategy for attracting subscribers will be offering exclusives from major artist such as Taylor Swift, that reportedlyRead MoreS16019 Words   |  25 PagesExercises: 1-9. Visit a local shopping mall or shopping area. List each store that you see and determine what degree of competition it faces in its immediate environment. Walmart- Monopoly Catos Fashion- Monopoly Dollar Tree- Monolpoly Shoe Show- Monopoly Radio Shack- Monopoly Tops Chinese Restaurant- Perfect GNC- Monopoly El Rancheros Restaurant- Perfect Exercising Your Ethics: 1-18. What are the roles of supply and demand in this scenario? The role of supply in the scenario is the pharmacies and the ownersRead MoreDemand Music Streaming And The Modern Music Industry906 Words   |  4 Pagesvia temporary downloads from online servers which are deleted once playback is complete. Music streaming is not new, as internet radio services like Pandora have been around for over a decade (â€Å"About Pandora†). Such services allow for the creation of custom stations through user feedback about musical tastes. While this allows for greater personalization than traditional radio stations, the drawbacks include the inability to select specific songs, repeat previously played tracks, create playlistsRead MoreSpotify vs. Pandora2533 Words   |  11 PagesIn the 21st century a battle over how music is delivered has begun. No longer is terrestrial radio the only way in which listeners can discover new music, revisit nostalgic favorites and connect with their respective age groups. Online digital radio outlets have become obvio us replacements for men and women between the ages of 18-34. In this day and age individuals have a surplus of options when it comes to accessing music. However, many have moved away from physical products and the technologies/outletsRead MorePandora Case Study1894 Words   |  8 Pages10. Pandora: Disintermediator or Disintermediated?    For  Pandora,  one  of  the  biggest  players  in  Internet  radio,  figuring  out  the  future  is  both   challenging  and  intimidating.  If  the  regular  challenges  of  growing  a  new  company  aren’t  enough,   Pandora  also  faces  a  market  that  is  reeling  in  turmoil.  In  the  new  digital  world,  the  way  people  listen   to  music  continues  to  change  dramatically.  It  seems  likely  that  Pandora  will  either  lead  the  changes   or  fall  victim  to  them.  Ã‚   Pandora  was  founded  just  over  a  decade  agoRead MoreMidterm Review Essay963 Words   |  4 PagesElements†©of†©change†©with†©regard†©to†©development†©of†©photography†© What†©is†©the†©best†©description†©of†©Ã¢â‚¬Ëœdigital†©technology’?†© Characteristics†©of†©Ã¢â‚¬Ëœmobile†©media’†© The†©internet†©system†©most†©resembles†©what?†© What†©is†©a†©Ã¢â‚¬ËœURL’?†© Definition†©of†©WIFI†© What†©are†©popular†©methods†©to†©make†©a†©profit†©over†©the†©Internet?†© Consequence†©of†©having†©no†©Ã¢â‚¬Ëœgatekeepers’†©on†©the†©Internet†© Characteristics†©of†©newspapers†©in†©early†©America†© Know†©the†©definition†©of†©the†©Ã¢â‚¬ËœFirst†©Amendment’†©to†©the†©Constitution†© Relation†©of†©literacy†©to†©mass†©media

Friday, May 15, 2020

The Enlightment - 878 Words

Sydell Mejia Prof. Goulding EN202-21 2/25/10 Importance of Reason The Enlightment age was a very important time period; it started in the eighteen century. This age was also known as the age of reason. Men of this age felt they were Enlightened group. They believed they were coming to their senses, educated men of this time thought that the universe was logical, rational, and reasonable, and this could even out a mans modern passions and actions. They had the beliefs that they had come closer to any other age to figure out how the universe and men worked and how to live more a good life more reasonably. The Enlightenment also challenged many of the former ideas, one of which was ignorance. Orgon in Moliere’s, Tartuffe,†¦show more content†¦In an attempt to persuade the reader of the Englishmen evil actions, Equiano reveals the hypocrisy of European ideas of enlightenment and the dehumanizing nature of slavery. Equiano Olauduahs autobiography, The Interesting Narrative Life of Equiano Olauduah is a unique and intriguing story which includes vivid and great detailed descriptions of the authors life both as a slave and a free black man. Throughout Equianos life he encounters many hardships and misery. In the beginning of the narrative, he explains his experience on a slave ship when he was sent away: â€Å"These filled me with astonishment, which was soon converted into terror when I was carried aboard† (38). He explains his amazement of the new advances throughout the ship but also explains the terror of being on the ship and watching the miserable slaves upon the ship. He has come in contact with many people of different races, religion and intelligence. Equiano was a well-rounded intelligent black male which many people admired. Although Equiano purchased his freedom and now considered a free man, he still endured man hardships. Works Cited Age of Reason. History - AllAboutHistory.org. Web. 20 Feb. 2010. http://www.allabouthistory.org/age -of-reason.htm. Moliere. Tartuffe A New Verse Translation (ED. Norton Critical Editions_)_. New York: W. W. Norton, 2007.Show MoreRelatedThe Age of Enlightment841 Words   |  3 Pages In Europe in the early 17th century, Christianity was the dominant religion. Most countries believed that it was the only acceptable one, and that there should not be any toleration for other religions. In many countries, the monarchs (or the other rulers) would enforce Christianity and persecute people with other beliefs. Some of these beliefs, however, changed during the Age of Enlightenment from the late 1600’s to the mid-1700’s. The philosophers during the Age of Enlightenment influenced peoples’Read MoreThe Intellectual Movement of Enlightment828 Words   |  3 PagesThe intellectual movement of Enlightenment was a very intricate movement that was centralized on the concepts of progression, reasoning, and the scientific method. The Enlightenment thinkers believed they could implement some of these ideas to create a better influence towards societies and people. These ideas changed how humanity viewed the government, politics, and society. Although each philosopher had their own individual concept, they all centered on the themes of equality and freedom. ThomasRead MoreThe Enlightment and the French Revolution1263 Words   |  6 PagesIn France during the 18th century, there was a system named the Ancien rà ©gime, which refers to the societal, economic and political structure of France before the French Revolution. At the top of the pyramid was the absolute monarch Louis XVI. He took the throne in 1774 and received it with problems that couldn’t be fixed. (French Revolution Overview 6) Below the king came the first estate which was made of 100,000 nobles. Then came the second estate was made of 300,000 clergy. Finally came theRead MoreThe Enlightment and Religion Essay2067 Words   |  9 PagesIntroduction The era of France Enlightenment and religion have a misconception that leads one to believe that they were enemies. The Enlightenment was not against religion but it was against the superstitions and the supernaturalism of religion. Philosophes during the era of France’s Enlightenment did not look to abolish religion or the Catholic Church of France. They simply wanted a separation of religion and state because it was believed that the state was based on reason and religion was basedRead MoreEnlightment: The Age of Reasoning919 Words   |  4 PagesIntroduction The Enlightenment, or the Age of Reason, was a period of great intellectual ferment that stirred up scientific discoveries and new belief systems which shifted paradigms in Europe. It was a logical continuation following on the heels of the Renaissance that saw a revival in the arts. During the Enlightenment, knowledge was created through explorations both geographical and scientific, and subsequently dispersed via a print revolution. A virtuous cycle was formed when enhanced accessibilityRead MoreEssay on Voltaire and the Beginning of the Enlightment1305 Words   |  6 Pagesfavorite place, Paris, on a day the French revolution began. In conclusion, Voltaire was a man built on an idea, an idea he would never give up, one of liberty and toleration. His numerous essay, poems, and plays sparked the beginning of the Enlightment and the revolution in France, a revolution to provide all men equality through toleration and liberty. Voltaire predicted the beginning of a revolution in his hometown when he said: Everything I see shows the signs of a revolution which mustRead MoreThe Age Of Enlightment : The Age Of Enlightenment1161 Words   |  5 PagesThe age of enlightenment took place in the 18th century. This was a time that was characterized by lot of aristocratic wars. Philosophers of that time agreed that war was among the greatest evils confronting mankind. The problem they faced with this conviction is that power lay with the aristocracy who viewed wars as a constituent of the society. The aristocracy treated wars as a necessity and as such it was treated as a normal and ordinary fact of life. These philosophers therefore devised waysRead MoreOvercoming Obstacles and Pentecostal Enlightment743 Words   |  3 PagesPassion is when a person has total devotion and is given meaning. With Jesus as their guide, the disciples were given not only a sense of purpose but also a sense of duty. This passion towards Jesus and the religion made in his message, was imperative as it was the key f actor for the disciples as they committed their lives toward the development of Christianity. â€Å"With little more than passion for the message of Jesus as their guide, the early Christians overcame numerous obstacles to ensure his legacyRead MoreEnlightment of Education in Pygmalion and Educating Rita9449 Words   |  38 PagesTop of Form [pic]  Ã‚        Ã‚     Ã‚     Ã‚     Ã‚     Ã‚     [pic]  [pic] Bottom of Form Share on mymailruShare on facebookShare on twitterShare on vkMore Sharing Services0 | | |Ð’Ð ¾Ã ¹Ã'‚Ð ¸ |Literary analysis of the play Pygmalion by G.B. Shaw -  ÃËœÃ ½Ã ¾Ã' Ã'‚Ã'€Ð °Ã ½Ã ½Ã'‹Ð ¹ Ã' Ã ·Ã'‹Ð ºÃ‚  -Ã'€Ð µÃ'„Ð µÃ'€Ð °Ã'‚ | |Top of Form |Plan: | |Email |   Read MoreEssay on The Romantic Era a.k.a. the Enlightment Era649 Words   |  3 PagesThe romantic era was mostly considered the enlightenment era because it brought change to the way a person would look at nature and themselves. This changed how people imagined things. By the end of the 19th century the romantic era was started. Many artisans took this change to make literature, music, and poetry more emotional and self-embodiment. During this time period artists became famous and inspired many people with their works. Caspar David Friedrich was a famous artist who lived from 1774-1840

Wednesday, May 6, 2020

The Atomic Bomb Human Beings and Nature Essay - 1625 Words

The Atomic Bomb Human Beings and Nature With the surrender of Germany on May 1, 1945, the United States and its allies were well on their way to winning World War II and resuming peace in Europe. Japan was the only country still in their path. American forces soon began capturing islands off the coast of Japan including Iwo Jima and Okinawa. Since the Japanese refused to surrender, the United States began planning a ground attack on Japans mainland. Many casualties for both sides were predicted; therefore, the United States constructed an alternate plan to end the war. Enricho Fermi and Leo Szilard worked on creating an atomic bomb for the United States in the 1930s. This manipulation of nature changed the relationship†¦show more content†¦The utilization of atomic warfare had not only military, but also political benefits for the country. American soldiers were fighting against Japanese Kamikaze pilots who volunteered to sacrifice their lives for their country. How could the United States fight against this insane warfare? The only solution at the time was to use the newly invented atomic bomb. After being tested only once, the atomic bomb was put into use, creating massive and unforeseen damage. One of the pilots of Engola Gay, the plane that dropped the bomb, described the effects: It looked like it had landed on a forest. I didnt see any sign of the city.à ®(4) Many people believe that this damage is strict evidence that the bomb should not have been dropped. The bomb demolished anything less than one mile away from the target area. Only 12% of the citiesà ­ residences remained undamaged.(5) The explosion affected over 42.9 square miles of Nagasaki including trees, concrete buildings, homes, and electricity.(6) Besides these material damages, 200,000 lives were directly affected while countless were indirectly influenced by the atomic bomb. Flash burns, fires, mechanical injuries, blast pressure, and radiation injured and killed t he Japanese citizens. Physical effects of the bomb were not the only damages done to the victims; pureShow MoreRelatedWhy Did Bradbury Use the Title ‘There Will Come Soft Rains’?1527 Words   |  7 PagesThe book ‘There Will Come Soft Rains’ is a Dystopia about how humans will all die out leaving no trace and effect on nature and the world around us. There Will Come Soft Rains† concerns the technological revolution, as well as the atomic warfare, and its effect on our society, how it isolates us from one another. It is about the last day in the life of a wonderful electronic home - after an atomic war. It is the only house left standing on its desolate, ruined street and is still running to capacityRead MoreHiroshima Cause and Effect Essay832 Words   |  4 Pagesdropped an atomic bomb on the city of Hiroshima, Japan. This was the first atomic bomb ever used in the history of warfare. In the non-fiction book Hiroshima by John Hersey, first hand si x survivors of this horrific event describe accounts of the bombing and its effects in vivid detail. The atomic bomb affected civilians of Hiroshima and the city’s environment in that people began acting irrationally, suffered from injuries and deaths, and it led to erratic environmental occurrences. The atomic bombRead MorePersuasive Essay On The Atomic Bomb1602 Words   |  7 Pagesfunding for the American-led effort to develop an atomic weapon. This project was codenamed â€Å"The Manhattan Project.† The original motivation to create an atomic bomb was out of fear that Nazi Germany was pursuing their own atomic project. When the United States successfully tested their nuclear weapon in July 1945, Germany had already surrendered, and the focus of the Allied powers was on the defeat of Imperial Japan. Ultimately, two atomic bombs were dropped on Japanese cities in early August 1945Read MoreThe Benefits of Dropping an Atomic Bomb on Japan Essay1279 Words   |  6 Pagessuffering, without suffering we would never learn from our mistakes. To make it right, pain and suffering is the key to windows, without it, there is no way of life.† On August 6, 1945 the atomic bomb was dropped on Hiroshima, a small city whose death toll rises to 90,000-166,000. On August 9th, a second bomb was dropped on Nagasaki, 60,000–80,000 . In total, 15 million people lost their lives during the duration of the Second World War. In John Herseys book, Hiroshima, he provides a detailed accountRead More Autonomy and Responsibility The Decision to Drop the Atomic Bombs on Japan1299 Words   |  6 PagesAutonomy and Responsibility The Decision to Drop the Atomic Bombs on Japan Along with being a world superpower comes a long list of resposiblilities. One such responsibility is the decision of how to deal with other nations when they get out of line. People will always point fingers at who they think is at fault when a nation has to go to war with another. One such example of this is when the United States was brought into the Second World War because of the bombing of Pearl Harbor. By becomingRead MoreThe Outline Of The Second World War932 Words   |  4 Pagesthe military hierarchy had to work to â€Å"conventionalize† the atomic bomb as well. At its inception, the atomic bomb was billed as unique. - President Franklin Roosevelt undertook the decision to build the atomic bomb in a manner much more complicated than simply following received assumptions. Prompted by warnings from scientists, and particularly from his advisers Bush and Conant, that Nazi Germany was well on the way to developing an atomic weapon, Stimson was alerted to the possibilities of the weaponRead MoreHiroshima, Japan, And Japan1352 Words   |  6 Pages Leader of United States: General Douglas MacArthur Hiroshima Hiroshima is a city located in Honshu, Japan. On August 6, 1945, Hiroshima became the first city in the world to be struck by an atomic bomb. (Hiroshima, britannica.com) From 1868 it was a military center, and was a target for the atomic bombing by U.S. during World War II. Nagasaki Nagasaki is a city located in Kyushu, Japan. Before the bombing, people in Nagasaki had fled to rural area because of the previous minor air raids. AsRead MoreA Scientific Breakthrough That Changed The Face Of International And Domestic Warfare Forever1614 Words   |  7 Pagesinternational and domestic warfare forever was named the Manhattan Project (1942). The Manhattan Project (1942) was under the direction of physicist J. Robert Oppenheimer. Its focus was to create a bomb using the expulsion of atomic energy. This secret operation where they built and assembled the first atomic bomb was located in Los Alamos, New Mexico. With the creation of such a device of destruction no one imaged it would lead to the deaths of almost 300,000 Japanese people. With such a huge breakthroughRead MoreThe Bombing of Hiroshima Essay836 Words   |  4 PagesHiroshima On August 6, 1945, a B-29 bomber named Enola Gay dropped an atomic bomb, little boy on Hiroshima, Japan. Hiroshima had been almost eradicated with an estimated 70-80,000 people killed. Three days later, a second, more powerful bomb was dropped on the Japanese city of Nagasaki, killing over 100,000 people. Since Japan was economically and militarily devastated by the late summer of 1945, the use of the atomic bombs on an already overcome Japan was unnecessary and unwarranted in bringingRead MoreThe Enola Gay Exhibit At The National Air And Space Museum1552 Words   |  7 Pagesmuseum concerning the use of the atomic Bomb, which will aim to educate visitors on events from Pearl Harbor to the dawn of the Cold War. Mature and curious visitors to my Atomic History Museum will be made aware that these events in history are controversial, emotionally jarring and gruesome by nature. When visitors walk into the museum they will have two distinct paths that they can take which represent two opposing views of how to portray the dropping of the atomic bomb, the events that that led to

Tuesday, May 5, 2020

Hsbc Values free essay sample

How does this campaign illustrate the concepts of consumer learning and also of perception? Marketing staff through reducing the potential advertising fatigue ways of applying different marketing means of packaging the same theme product advertisements so as to enhance the interest in a product. For example, HSBC will be positioning as the world’s local bank. Using this theme to propagate, due to personal subjective point of view is different, as a result of the different values, so the significance of the product is different, but still reflect the same theme. Company often does a consumer research to grasp the consumer demand. The consumer research has six steps. Defining the objectives of the research. Collecting and evaluating secondary data. Designing a primary research study. Collecting primary data. Analyzing the data. Preparing a report on the findings. If the purpose of the study is to come up with new ideas for [continues] HSBC Launches the Different Values Campaign In September of 2008, HSBC marketing executives launched a new global advertising campaign called Different Values. We will write a custom essay sample on Hsbc Values or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the expressed purpose of better understanding what people valuenot in terms of banking, per se, but what they value in their personal and political livesthe campaign stood as unique in the industry. Many saw this 2008 effort as an extension of follow-on to HSBCs Different Points of View campaign, launched in 2005, which had been developed around branding HSBC as The bank that values different points of view. The 2005 campaign had replaced the banks prior three-year Cultural Collisions campaign, continuing the bank long-term effort to integrate notions of cultural diversity into its company brand and advertising footprint. Much of the campaign was delivered through print media advertising, including a historic 24-page ad buy in New York magazine, and constituting a monopoly on advertising in the October 27, 2008 issue of the magazine. Many of the print ads contained clever combinations of common words and pictures arranged to highlight the variety of ways people interpret the same thing. For instance, one print ad featured the picture of a baby repeated three times, each time with a different word associated with it. Love appeared with the first baby picture, Legacy with the second, and Expense with the third. As a variation on this theme, other ads howed three different pictures each associated with the same word. One youtube spot which received a lot of attention during the campaign became affectionately known as the Lumberjack Video. The style of the video is cinematic, with very few words spoken in the spot. The narrative depicted the arrest of a female environmentalist who participated in an anti-logging protest. Near the end of the spot, the woman is bailed out of jail by her boyfriendone of the lumberjacks she had just protested. Tracy Britton, HSBCs Head of Marketing in the United States, said: Peoples reaction to the campaign is a bit of a Rorschach test. It encapulates our global outlook that acknowledges and respects that people value things in different ways. A unique campaign in the banking industry, it captured the attention of the business and popular press, while raising interesting questions about the limits of the public discussion of personal and political values in the context of an advertising campaign. http://nexus. som. yale. edu/hsbc/? q=node/107 HSBC Launches Different Values Advertising Campaign as the Largest Single Issue Advertiser in New York Magazine History The Evolution of Your Point of View Campaign Sparks Timely Discussion of Global Values NEW YORK(Business Wire) HSBC, The worlds local bank, today announced it will unveil ten new ads from its new Different Values campaign in the October 27 issue of New York magazine, on newsstands October 20. The new creative is part of a series of 17 ads (some single full page, some full page spreads) appearing throughout the issue, crystallizing HSBCs global premise that different values make the world a richer place. This largest-ever run-of-book ad representation in a single issue of New York is the most significant print buy in the Different The HSBC presence inside jet bridges and throughout terminals at New York Citys JFK and LaGuardia airports will be updated with Different Values creative during the peak of the holiday travel season. Notes to editors: About HSBC HSBC Bank USA, N. A. and its sister bank, HSBC National Bank USA, have more than 460 bank branches throughout the United States, with about 380 in New York state; branches in California and Pennsylvania; and a growing network of branches in Connecticut, Washington, D. C. , Florida, New Jersey, Maryland and Virginia. There is also a branch in ach of the following states: Delaware, Illinois, Oregon and Washington State. HSBC Bank USA, N. A. is the principal subsidiary of HSBC USA Inc. , an indirectly-held, wholly-owned subsidiary of HSBC North America Holdings Inc. HSBC USA Inc. is one of the nations 10 largest bank holding companies by assets. http://www. reuters. com/article/2008/10/20/idUS142858+20-Oct-2008+BW20081020 Consumer learning can be thought of as t he process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior . 2. Several points in this definition are worth noting. a)First, consumer learning is a process ; that is, it continually evolves and changes as aresult of newly acquired knowledge or from actual experience . b)Both newly acquired knowledge and personal experience serve as feedback to theindividual and provide the basis for future behavior in similar situations. 3. The role of experience in learning does not mean that all learning is deliberately sought. Agreat deal of learning is also incidental , acquired by accident or without much effort. 4. The term consumer learning ncompasses the total range of learning, from simple, almostreflexive responses to the learning of abstract concepts and complex problem solving. a)Most learning theorists recognize the existence of different types of learning and explainthe differences through the use of distinctive models of learning. 5. Despite their different viewpoints, learning theorists in general agree that in order for learning to occur, certain basic elements must be present— motivation, cues, response, and HSBC has been positioning itself as the â€Å"worldwide local bank† for a while now. They are a bank that takes pride in understanding the subtleties of cultural differences. Last year, they introduced a thought-provoking ad campaign illustrating how there are multiple perspectives on any given subject. HSBC tagged the campaign with a special URL, yourpointofview. com. The website serves as a gateway to the current campaign’s creative materials, where you are also invited to learn about HSBC’s brand values: * Perceptive — We will anticipate and meet the needs of our diverse customers around the world by using our ability to combine our global reach across markets and segments with local knowledge and expertise. Progressive — We are committed to continuous improvement in quality, effectiveness and efficiency through team work. * Responsive — We will act quickly to ensure we meet and exceed our customers’ ever-changing expectations. Management at all levels will be hands-on, operating with a minimum of bureaucracy, giving guidance with wisdom and delegating with confidence. * Respectful — We will exercise corporate responsibility in our activities and we are committed to the welfare and development of our local communities.

Wednesday, March 11, 2020

Marketing Management Concepts of customer value

Marketing Management Concepts of customer value Introduction In business, ‘Customer Value’ refers to the entire benefits attained by a customer against costs incurred to acquire a particular product. This incorporates the total costs offered by the market compared to those of the other competing offers (Pride Pride 2010, p.45).Advertising We will write a custom essay sample on Marketing Management: Concepts of customer value specifically for you for only $16.05 $11/page Learn More Customer value can also be described as the perceived preference of a customer and his or her assessment of the attributes of different products, performance of the concerned attributes, and the consequences that could arise from the usage of these products. The usage of these attributes inhibits the achievement of the intended purposes and goals (Lamb 2011, p.34). There are five main elements of customer value. The first value depends on the expectations and perceptions of customers. Not only do different customer s have different expectations and perceptions but also preferences. In addition, the expectations and perception of a particular customer might change over time. Value assessment also necessitates the process of evaluation which can also be quite personal. Another element is that different customers evaluate different attributes of products, their performance and the performance consequences. In addition, value can also be situational. And finally, the concept of customer value is related to the objectives as well as the gratifications of a customer. Issues that marketers may face while making an effort to operationalize the concept of customer value In marketing, a company should produce valuable products to satisfy vast customer segments (Peppers Rogers 2010, p. 62). Concurrently, customers should be able to pay enthusiastically for the value provided. This will make the concerned business to evaluate its opportunity costs. There are numerous ways in which different businesses cr eate customer value. However, marketers must consider customer’s demands in order to deliver the best ‘Customer Value’. Most marketers find it really tricky to estimate the evaluation value. For some customers, a particular attributes of a product is more important than anything else. For example, a costly product in the market might be perceived as having a higher value to customers (Ferrell Hartline 2008, p. 24). Nonetheless, this might not be the case when considered critically. They offer numerous benefits than the expenses involved in acquiring them.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other customers possess their specific needs. A product regarded by others to have a lower quality could be of a higher value. For example, some companies manufacturing clothes try to make them artificially look old. For instance, before a ‘Denim Jeansâ₠¬â„¢ is sold to customers, it could be cut and made to look as if it is old. Actually, most customers are ready to pay higher amount of money for a single pair of denim jeans appearing to have been worn before. However, to other individuals, the notion of paying for clothes that have been ‘aged’ artificially is just irrelevant. According to them, these pair of artificially aged Jeans should cost less as compared to their higher prices. This illustrates that customer value depends on the individual perception of the customer and varies from one person to the other. Another issue that marketers are likely to face while executing the concept of customer value is constant variation of value and preferences by customers (Govindarajan 2007, p.52). Business ventures are forced to make changes in their products, practices, and business models so as to meet customer’s perceptions. This is important as it enables these businesses and marketers to remain the most preferred option in the current and the future market. There are several factors that contribute to constant change in value by customers. Some of these factors include fashion trends as well as environmental conditions. For example, the value of a certain type of furniture will change with current fashion trends. The latest type of furniture will certainly have higher customer value as compared to old fashioned furniture. Similarly, the customer value of jackets will change during winter, where they will be highly valued as compared to summer periods where they will have a relatively low value. This is because jackets have significant advantage during winter as compared to summer. Marketers are therefore faced with the challenge of constantly changing their products to meet the changing value of the customer. Another example is the change of customer value. Most businesses embrace modern technologies incorporated with emerging marketing channels. Here, the major challenge that marketers are likely to face is providing appropriate promotion message of a given product at an appropriate time. The marketers will find it tricky to determine exactly what the customer value is at a given time and whether they still perceive and prefer old technology instead of the new ones (Normann Rafael 1993, p. 34).Advertising We will write a custom essay sample on Marketing Management: Concepts of customer value specifically for you for only $16.05 $11/page Learn More On top of that, convincing costumers to go for older technology when they already perceive and appreciate new technology is a challenge to marketers. Precisely, it is really challenging for a marketer to maintain the consistency of a particular brand as well as be able to keep up with ever changing brands by its competitors to meet customer value. There are some general benefits that manufacturers try to integrate into commodities or products in order to boost customer value (Pride Ferrell 2006, p .78). Unfortunately, some customers may not appreciate or perceive these benefits. A customer will get benefits from a particular product only if they can appreciate, perceive and utilize it as expected by the manufacturer to attain individual values. The kind of products that marketers offer in the market will only have value to the customers to the extent that the customers are able to put them to usage to satisfy their unique value. For example, a mobile phone manufacturer could automate switching on and off of his or her mobile phones for the benefit of a customer. However, some customers will not perceive or appreciate this design feature. Therefore, the customer value of the product will be lower than expectation of both the manufacturer and the marketer of the product. Different products and services offered by marketers have increased competition within concerned industries. Therefore, gaining competitive advantage is quite necessary for the survival of each and every compan y. Manufacturers and marketers must strive to ensure that they only deliver great customer value. However, besides the aforementioned challenges, another task faced by marketers is how they can precisely define the customer value, measuring it then creating exactly what customers need in the market (Pride et al. 2012, p. 67). This is to say, creating products which customers will consider having a higher value. The most vital part in carrying out strategic marketing is proper management of customer value as it will enable them to create and deliver great value of products and services to their customers. A typical example is evident in the companies that manufacture different brands of drinks. It is difficult for a manufacturer to estimate the level of satisfaction that a particular customer will get from a preferred drink to the other. Therefore a marketer will have a challenge in promoting or delivering the exact value that the customer will be fully satisfied with. This is an imp ortant provision. It is important to enhance the aspects of ‘customer value’ with regard to marketing as indicated earlier. For example, producing products with critical customer value might enhance sales, satisfaction, profitability, and brand promotion.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion Understanding the aspects of ‘customer value’ is very important in any business. This enables businesses to improve their products so as to satisfy their customers. It will allow them to remain relevant providers of quality products. However, customer values are diverse and constantly changing; hence, complex to understand. In some cases, a great customer value hardly means that a customer gets considerable satisfaction. The satisfaction of customers while buying a product basically relies upon both their perception as well as their appreciation of the product. Without proper understanding of these concepts, marketers will always be faced with challenges in trying to operationalize the concept of customer value. In a business environment (characterized by high competition, customer value, and changes rapidly), manufacturers and marketers should have integrated and optimized processes for their marketing. In addition, their systems for marketing should also be innovative to deliver great customer value. This is a critical provision when considered decisively with respect to customer value. Examples used in this context supported the mentioned aspects of customer value with regard to marketing. List of References Ferrell, O Hartline, M, 2008, Marketing, Cengage Learning, New York, NY. Govindarajan, J 2007, Marketing Management: Concepts true Challenges And Trends, PHI Learning Pvt. Ltd., New Delhi. Lamb,C 2011, Marketing,Cengage Learning, New York, NY. Normann, R Rafael R 1993, ‘From Value Chain to Value Constellation: Designing Interactive Strategy ’, Harvard Business Review, vol. 71 no. 1, pp. 65-77. Peppers, D Rogers M 2010, Managing Customer Relationships: A Strategic Framework, John Wiley Sons, New Jersey, NJ. Pride W Pride, O.C, 2010, Foundations of Marketing, Cengage Learning, New York, NY. Pride, W Ferrell, O.C, 2006, Marketing: Concepts and Strategies, Cengage Learning, New York, NY. Pride, W., Ferrell, O., Luk as, B., Scembri, S Niininen, O 2012, marketing principles, Cengage Learning, Melbourne.

Monday, February 24, 2020

The Communication Process Essay Example | Topics and Well Written Essays - 750 words

The Communication Process - Essay Example In this paper, I will explain the model of the communication process and describe its development and related variables that affect it. The Communication Process There are numerous definitions to the communication process. But one of the most excellent descriptions that capture its essence is that one provided by Reddy (2004). He explained that the process â€Å"involves the sender, the transmission of a message through a selected channel and the receiver† (14). The definition can be illustrated in the following figure: Fig. 1: The Communication Process What this means is that the process may involved the exchange of messages through speaking, signals, writing or behavior and may occur either as verbal or nonverbal (Marquis and Huston 2009, 443). According to Steinberg, there are three basic models of the communication process, emphasizing different aspects of communication and these are: linear, circular and transactional (Steinberg 2006, 17). Fundamentally, there are four el ements involved, which must play their respective parts and interact in order for the process to be completed and become successful. These are the sender, the message, the channel or medium and the receiver. The sender initiates the process by encoding or expressing his or her thoughts or ideas in such a way that they will be understood by the intended receiver of the message. The codified or expressed thought is now the message, which, for its part, is conveyed or transmitted through a channel. This variable is the platform used for the message and effectively links the sender and the receiver in the process. For example, if the message is written, the channel may be a letter through the post or through the email using a computer. The receiver then receives the message and decodes it into his or her thoughts. After which, a message would then be conveyed in response, which is identified in the process as the feedback. Noise Noise is an element in the communication process. But unli ke the other four, it is not an integral component, required to make the process complete or effective. This is because noise hampers communication. It affects the process negatively and could muddle a message so that it is not interpreted correctly or never understood at all. Noise can literally be sound interference but it generally refers to the variables that disrupt the exchange of messages. For example, it can be the faulty encoding or decoding, personal biases of the people involved or their focus in the process, strong emotions such as fear and a host of other tangible and intangible variables. Feedback The significance of feedback, which is the final step in the process, rests on the fact that it is the only barometer to determine whether the process has been completed and effective. It tells the sender of the message that the conveyed information was successfully received and decoded. Feedbacks assume many forms and may not resemble the nature of the message received. For example, a girl giggles after I told her that she is beautiful. The giggle is the feedback. Feedback also provides the mechanism to determine the nature of the noise involved and to correct the faulty process. Also, feedback may also suffer from the same noise by which a

Saturday, February 8, 2020

EDU 508 Family Chapter Presentations Assignment Example | Topics and Well Written Essays - 250 words

EDU 508 Family Chapter Presentations - Assignment Example The transition helps the child when leaving secondary school life and prepares him for adult life. One of the greatest challenges is faced in the transition period. During this period, parents and facilitators must engage in substantive dialogue about the child. In most cases, families from diverse backgrounds get upset or confused. The issue behind this setback is culture. I would employ an intercultural communication approach so that the parents who play key role in development of IEP appreciate their culture rather than feel upset or confused. The assessment done on the students revealed that the student is disabled and must be accommodated in the learning atmosphere. The criterion used by the team is satisfactory to help the needy child. It has identified some ways to accommodate the students with disability in a future classroom and as shown in the film and the lessons learnt from the

Wednesday, January 29, 2020

The effect of acid rain on building materials Essay Example for Free

The effect of acid rain on building materials Essay Due to dissolved carbon dioxide rainwater is naturally acidic in the form of the weak carbonic acid. However gases such as sulphur dioxide and nitrogen oxides cause acid rain, which is responsible for the corrosion of buildings and damage to the wildlife. The burning of fossil fuels releases these gases into the atmosphere when the small quantities of sulphur react with the oxygen in the air, forming sulphur dioxide. The aim of this investigation is to investigate the way in which one factor alters the rate of erosion of building materials such as stonework and metals. To conduct this experiment I can use marble chips (calcium carbonate) or magnesium ribbon and in place of sulphuric acid dilute hydrochloric acid will be used. This is because sulphuric acid produces an insoluble salt which prevents any further reaction with the acid. The two possible equations for the experiment are: 1) Mg + 2HCl MgCl + H 2) CaCO? + 2HCl CaCl + CO + H O I have decided to conduct my experiment using magnesium ribbon and so equation 1 will be used. Here is a list of the factors which I could investigate: Volume of acid Concentration of acid. Temperature of reaction Mass/length of magnesium ribbon Particle size (no. of strips of magnesium) The factor which I have decided to investigate is the volume of hydrochloric acid. The range of volumes I have opted to use are 10cmi , 20cmi , 30cmi , 40cmi and 50cmi. The concentration of acid will remain at 2M throughout the investigation and the investigation will be conducted at room temperature. Also 1 strip of magnesium ribbon of mass 0. 05g will be used throughout the investigation. For each volume of acid used I will time how long it takes for 50cmiof hydrogen gas to be produced and collected in a gas syringe. Apparatus Conical Flask (with bung) 100cmi gas syringe Scales Measuring cylinder Stopwatch Hypothesis I believe that as the volume of acid increases so will the rate of gas produced. This is because there will be more acid molecules and so there will be more chance of collisions between the magnesium and hydrochloric acid, thus a higher rate of reaction. I believe that the volume of acid will be directly proportional to the rate of reaction and so the following will be true: Therefore, if the volume of acid is doubled then the rate of gas produced should double. Diagram Method First of all the gas syringe was connected to the conical flask. 0. 05g of magnesium ribbon was weighed using the scales and placed inside the conical flask. The first volume of 2M hydrochloric acid, 10cmi , was measured out using a measuring cylinder and then added to the flask. Simultaneously the stopwatch was started and the bung was placed on the conical flask. When 50cmi hydrogen had been collected the stopwatch was stopped. This was repeated 3 times with each of the volumes of hydrochloric acid, 10, 20, 30, 40 and 50cmi. For each volume an average time was calculated and then using that time the rate of reaction was calculated with the following equation: Rate (cmi /s) = Volume of gas produced (cmi ) Time (s) Results Time Taken (s) Volume of HCl (cmi ) Reading 1 Reading 2 Reading 3 Average Reading Rate of Reaction (cmi /s).

Tuesday, January 21, 2020

Students MUST be Provided with the Skills Necessary for Success Essay

Students MUST be Provided with the Skills Necessary for Success Have you ever seen an eighth grader, who has no mental or physical disabilities, struggle through basic third grade math? Throughout high school I have and it has become a common sight in our schools. Some were placed in remedial classes, while others sat next to me in some of my honor’s course. Students are being passed through school without being taught the basic skills necessary to be successful in today’s society. Measures need to be taken so that these students are not pushed through school and thrown into the real world without the skills necessary to succeed. The solution to this is through standardized classes and periodic evaluations of both teachers and students. In the past standardized classrooms have been looked down upon, because of the concept that all students do not learn at the same rate. This is true; there shouldn’t be a standard that is untouchable for most students. There should be a standard so that when a student graduates he or she is prepared to be a productive part of society. Besides just having a standard there must be some way to check that it is being followed.   Ã‚  Ã‚  Ã‚  Ã‚  There are standards in place now that try and make sure that a student is learning what he or she needs to graduate. These are in the forms of test. The problem with these tests is that they are taken every few years. By this time a student may be so far behind and lack the skills necessary that it would tak...

Monday, January 13, 2020

Educating Rita-Characters Essay

Main characters Rita and Frank are the only two characters whom we see on stage, though other people are referred to by both of them. We hear about Denny, Rita’s husband, about Julia, Frank’s partner, and about Trish, Rita’s flatmate, who attempts to kill herself. But it is Rita and Frank whom the audience gets to know best. Rita: Rita is a working-class, twenty-six-year-old hairdresser who has taken the decisive step of enrolling on a literature course at the Open University. It has been a difficult decision as it means that she has to break away from the restrictions imposed on her by her husband and by the community in which she lives and works. Indeed, Rita’s choice is a stark one: it is between starting a family, which Denny wants, or studying. In deciding to study and become more educated and culturally aware, Rita changes her life completely. She gradually becomes absorbed by culture and literature. It is only after her flatmate attempts suicide that she begins to realise that art and literature cannot provide all the answers. However, she decides to continue as a student and finally passes her examination. Frank: Frank is a university lecturer in English Literature with a drink problem. He has had one failed marriage and his present relationship wit Julia is not an easy one. However, he does appear to have a comfortable middle-class lifestyle and has achieved some minor success as a poet. His job, nevertheless, bores him and, in fact, by the end of the play, he has been sent away to Australia by the university authorities because of his drunken behaviour. Rita breezes into his life like a breath of fresh air; the story of the play is the story of their developing and changing relationships both as teacher and student and on a more personal level.

Sunday, January 5, 2020

Rise of the American Criminal Industry between 1900-1940

1900 A rise in crime levels as gangs grow stronger. Monk Eastmans Gang starts to pose a real threat to Paul Kellys Five Points Gang. 1907 Michael Cassius McDonald dies and leaves a criminal industry in Chicago in the hands of opportunist gangsters coming in from all over the country. 1911 Mayer Lansky arrives in the U.S. and immediately starts to analyze conditions in the country with regard to Italian crime families with the purpose of getting involved in their affairs. 1919 Al Capone leaves New York with the purpose of starting illegal businesses in Chicago. Lucianos influence also solidified at this time, as the Volstead Act provided him with the perfect opportunity to start an illegal business. 1920 Prohibition started in the U.S. and provided crime families with the opportunity to get involved in particularly profitable affairs. John Colosimo, one of the most important gangsters in the U.S. is killed the same year, most probably because of his reluctance to get involved in alcohol trafficking. His death makes it possible for people to understand the full complexity of illegal affairs in the country as numerous other gangsters and even politicians attend his funeral. 1921 Johnny Torrio, Chicagos crime boss, brings in Capone as his bodyguard. 1924 Torrio manages to set the foundation of one of the most successful bootlegging businesses in the country. The Italian-American gangster also manages to invest large amounts of money into gambling and experiencesShow MoreRelatedThe Oil Major Of Mexico3323 Words   |  14 Pagesenergy trade with the hopes that it will help bolster its position in North American markets. The opening of Mexico’s oil industry is expected to increase energy trade and open new opportunities for U.S. companies and those who are already invested in the upstream infrastructure and oil field services. If this legislation reform influences growth and investment in Mexico, it will help Mexico compete in the North American energy market, and ultimately affect the Houston economy. Read MoreHonorable Style in Dishonorable Times: American Gangsters of the 1920s and 1930s6221 Words   |  25 PagesBeshears, Laura: Honorable Style in Dishonorable Times: American Gangsters of the 1920s and 1930s Journal of American Culture (33:3) [Sep 2010] , p.197-206. Honorable Style in Dishonorable Times: American Gangsters of the 1920s and 1930s Laura Beshears. The Journal of American Culture. Malden: Sep 2010. Vol. 33, Iss. 3; pg. 197, 10 pgs Abstract (Summary) Prohibition, which came into effect in July of 1920 with the passing of the Eighteenth Amendment, also illustrated the progressives idealismRead MoreAntitrust Laws Limit Corporate Aqusition4748 Words   |  19 Pagesenterprises compete fairly. It has had a serious effect on business practices and the organization of U.S. industry. Premised on the belief that free trade benefits the economy, businesses, and consumers alike, the law forbids several types of restraint of trade and monopolization. These restraints can be classified into four main areas: agreements between or among competitors, contractual arrangements between sellers and buyers, the pursuit or maintenance of monopoly power, and mergers. Enforcement of antitrustRead MorePre-Columbian Period9302 Words   |  38 Pagesare thought to have arrived in Alaska by crossing the Bering land bridge, at least 14,000 30,000 years ago.[10] Some of these groups migrated south and east, and over time spread throughout the Americas. These were the ancestors to modern Native Americans in the United States and Alaskan Native peoples, as well as all indigenous peoples of the Americas. Many indigenous peoples were semi-nomadic tribes of hunter-gatherers; others were sedentary and agricultural civilizations. Many formed new tribesRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Read MoreAre Cities Dying? Essay10831 Words   |  44 Pagescentury see a decline in urbanization as rapid as the rise in urbanization over the 19th and 20th centuries? Or will breakthroughs in information technology and law enforcement transform the blighted inner city of today into the gentrified polis of tomorrow? Recent trends are not nearly as pessimistic as the prognosticators. Over the past century the rise in U.S. urbanization has been dramatic, from 39 percent in 1890 to 53 percent in 1940 to 73 percent in 1970 to 75 percent in 1990. The share Read MoreEffects of Reading Comic Books5082 Words   |  21 PagesEffects of Reading Comic Books on the Young Reader OUTLINE TITLE: EFFECTS OF READING COMIC BOOKS ON YOUNG READERS INTRODUCTION I. HISTORICAL OVERVIEW A. Rise of the Comic Strip B. The Comic Book Superheroes C. The Philippine Comic Book Industry II. COMIC BOOK CHARACTERISTICS A. Unique Characteristics B. Parts of the Comic Book C. Comic Book Genres III. EFFECTS OF COMIC BOOKS A. Negative Effects of Reading Comic Books B. Positive Effects of Reading Comic Books CONCLUSIONRead More Discontent Expressed through Blues, Jazz, Reggae, and Hip-hop5489 Words   |  22 Pagesconditions of the times and often speaks directly to the listeners experience (King 20). In the following pages, a general comparison will be made between the evolution and effects of the blues, jazz, reggae music, and hip-hop, with a focus on reggae and hip-hop. According to musicologist Rod Gruver, life for the lower-class Negro in America in the early 1900s was completely characterized by a sense of alienation: He had no place to go, no one to turn to. He had no country, no home, no ideology, noRead MoreModern History.Hsc.2012 Essay25799 Words   |  104 Pagesthe United States world war 1 Non-Intervention - The United States originally pursued a policy of non-intervention, avoiding conflict while trying to broker a peace. - When a German U-boat sank the British liner Lusitania in 1915, with 128 Americans aboard, U.S. President Woodrow Wilson vowed, America is too proud to fight and demanded an end to attacks on passenger ships. Germany complied. - Wilson unsuccessfully tried to mediate a settlement. He repeatedly warned the U.S. would not tolerateRead MoreBroken Promises of the French Revolution and Why French Women Did Not Get the Vote Until 19442987 Words   |  12 PagesRousseau exerted profound influence on political thought during the Revolution. Though his philosophy proposed freedom guaranteed by the state, he was a misogynist who felt that a womans natural state was in the family and the family alone (Academic American Encyclopedia 144). Louis de Bonald, a member of the Royalist Right echoed the importance of the subjugated woman as a vital factor of the health of the State: The strength of the aristocratic state is dependent on the authority of the husband, the