Adidas competing with Nike in china Essay Example | Topics and Well Written Essays - 500 words

Adidas competing with Nike in china - Essay Examplebout combining the consumers to the product design and create solid plans and methods in building long-lasting relationship between the commercial encryptprise and the customers. Marketing is seen not only in business but also in other aspects of life like arts, fashion, retailers, publishers, people, internet providers, tourism, education, government, non-profit organizations and even sports (Groucutt, Leadley and Forsyth, 2004).In the twentieth century it is note-worthy to take note of the globalization of business which is affected by internal factors such as mission, systems, management and resource structures external factors like customers, suppliers, labor force, sh areholders, society, technology, governments, economy and competition (Lussier and Kimball, 2009). According to Heizer and Render, most companies that enter the global markets like Europe, South America and China expand their businesses especially supply chains w ith challenges. ripe and innovative strategic planning and careful research must be conducted to reduce the high policy-making and currency risks in all countries around the world. Some key points for global supply chains are to be able to adjust to quick changes like currency exchange fluctuations, dissemination channels and split availability to be able to use the computer and internet technology to manage the system, schedule and distribution to be able to seek help from teams made up of specialists to handle all sorts of issues. A trusty example is Mc Donalds, the fast food chain had planned six years ahead in the beginning expanding in Russia and had a supply chain there to lower the cost of distribution and to keep the superior of the food (Gaspar et. al, 2006).Nike and Adidas have been competing in the arena of shoe industry. Currently Nike get the most market assign especially in East Asia which many sports fans are located. The technique done by Nike is subcontractin g. The company attach the vast man power of China by subcontracting some Chinese shoe