Internet Radio Essay - 1745 Words

Internet Radio When a new technology is pioneered or discovered it is often the case that this new technology is used to emulate the function of old technologies, for example, when Marconi was inventing the radio he was trying to emulate the function of the telegraph system and saw the defracation of radio waves as an obstacle. Eventually these new technologies mature and the advantages and disadvantages are weighed up and used in their most effective capacity. Internet radio is a prime example of this kind of technology convergence, which uses the world wide web, â€Å"the publicly available worldwide system of interconnected computer networks that transmit data by packet switching over the internet protocol (IP)†¦..made up of thousands†¦show more content†¦December 3, 1994 saw the birth of the first twenty four hour streaming internet radio station. (Naughton, John 2004) The advantages that internet radio holds over regular broadcast radio are plentiful. Analogue radio depends on the strength of their transmitters signal which causes static eventually dies the further away a listener gets from it. Internet radio on the other hand is a sound file which is constantly down loaded from an internet site and due to their lack of dependence on transmitter signals can be heard clearly from anywhere in the world. Also, when RealPlayer was first conceived traditional broadcast governing bodies had no control over a seemingly ‘free’ internet space, eradicating the need to fight for a limited number of very expensive broadcast licenses. In addition to this there was no requirement to pay royalties on songs played over the internet networks, making the only expenses the cost of using a host site and buying software and equipment that can be purchased from any electronics store. The relative cheapness of internet radio took pressure off the stations to appeal to a wide range of listeners or advertisers. This not only means that countless radio stations have materialised over the past decade, from corporately owned stations to internet ‘ham’ radio, but that internet radio has the option of appealing to niche markets and specific music needs. For example, a dance music radio station can be broken down into stationsShow MoreRelatedThe Evolution Of The Internet Radio2053 Words   |  9 Pageshomes. The vast market for the consumers who always like to have music playing have a variety of options to choose from. There is the origin company of Pandora that has spearheaded the entire industry, as well as Spotify who has reimagined the internet radio genre. Spotify is one of the top companies in today’s society, including its Premium version which offers discounts to students. Apple Music and Tidal are companies with strong backgrounds, but are a ctually struggling to manifest some successRead MoreCase Study : Pandora. Joe Kennedy1400 Words   |  6 PagesCase Study: Pandora Joe Kennedy, is the president and CEO who join Pandora in 2004 along with Tim Westergren making it one of the largest radio webcaster (internet online) used for streaming music all over the world. In 2007 disappointing news was delivered announcing that an increase in the sound royalties will increase over 2.5 times in a period of five years. In 2007 Pandora gained 5.7 million stating that in in the next two years it will all even out to what was gain in the previous years. KennedyRead MoreThe Media And Its Impact On Society1660 Words   |  7 PagesAmericans are not halting their readership or watching of traditional media; rather, the format in which the media is consumed has been tweaked. Why do Americans have such an obsession with maintaining the production of traditional media when the Internet provides the same media for free and at the touch of a fingertip? According to the US’s National Endowment for the Arts, only â€Å"47 percent of American adults read literature, defined as novels and nonfictional books, short stories, poems and plays†Read MoreThe Evolution Of The Internet1534 Words   |  7 PagesBefore the conception of the Internet, music was sold wholly as a physical product. The gramophone record commonly known as ‘Vinyl’ dominated all music sales up until the 1990s. Vinyl was sold as EPs (Singles or Extended play) and LPs (Albums – Long play). In the 1980s the Compact Cassette exploded in popularity, invented by Philips in 1962 the compact cassette had been around with little success. In the 1980s there was a massive surge of high fidelity portable cassette players being sold, most notablyRead MoreApple Is Going Up Against Market Leader Spotify, Jay Zs Tidal And Other Streaming Service Market1442 Words   |  6 PagesSpotify and I ‘am sure that it will work for them. Step number 3, Apple reportedly buys analytics company Semetric, ahead of Beats music relaunch states Schneider and Flanagan. In February Apple hire former Radio 1, DJ Zane Lowe, to work on iTunes Radio to position itself to go up against streaming radio leader Pandora state the authors. Also they state ounce launched, part of Apple’s initial strategy for attracting subscribers will be offering exclusives from major artist such as Taylor Swift, that reportedlyRead MoreS16019 Words   |  25 PagesExercises: 1-9. Visit a local shopping mall or shopping area. List each store that you see and determine what degree of competition it faces in its immediate environment. Walmart- Monopoly Catos Fashion- Monopoly Dollar Tree- Monolpoly Shoe Show- Monopoly Radio Shack- Monopoly Tops Chinese Restaurant- Perfect GNC- Monopoly El Rancheros Restaurant- Perfect Exercising Your Ethics: 1-18. What are the roles of supply and demand in this scenario? The role of supply in the scenario is the pharmacies and the ownersRead MoreDemand Music Streaming And The Modern Music Industry906 Words   |  4 Pagesvia temporary downloads from online servers which are deleted once playback is complete. Music streaming is not new, as internet radio services like Pandora have been around for over a decade (â€Å"About Pandora†). Such services allow for the creation of custom stations through user feedback about musical tastes. While this allows for greater personalization than traditional radio stations, the drawbacks include the inability to select specific songs, repeat previously played tracks, create playlistsRead MoreSpotify vs. Pandora2533 Words   |  11 PagesIn the 21st century a battle over how music is delivered has begun. No longer is terrestrial radio the only way in which listeners can discover new music, revisit nostalgic favorites and connect with their respective age groups. Online digital radio outlets have become obvio us replacements for men and women between the ages of 18-34. In this day and age individuals have a surplus of options when it comes to accessing music. However, many have moved away from physical products and the technologies/outletsRead MorePandora Case Study1894 Words   |  8 Pages10. Pandora: Disintermediator or Disintermediated?    For  Pandora,  one  of  the  biggest  players  in  Internet  radio,  figuring  out  the  future  is  both   challenging  and  intimidating.  If  the  regular  challenges  of  growing  a  new  company  aren’t  enough,   Pandora  also  faces  a  market  that  is  reeling  in  turmoil.  In  the  new  digital  world,  the  way  people  listen   to  music  continues  to  change  dramatically.  It  seems  likely  that  Pandora  will  either  lead  the  changes   or  fall  victim  to  them.  Ã‚   Pandora  was  founded  just  over  a  decade  agoRead MoreMidterm Review Essay963 Words   |  4 PagesElements†©of†©change†©with†©regard†©to†©development†©of†©photography†© What†©is†©the†©best†©description†©of†©Ã¢â‚¬Ëœdigital†©technology’?†© Characteristics†©of†©Ã¢â‚¬Ëœmobile†©media’†© The†©internet†©system†©most†©resembles†©what?†© What†©is†©a†©Ã¢â‚¬ËœURL’?†© Definition†©of†©WIFI†© What†©are†©popular†©methods†©to†©make†©a†©profit†©over†©the†©Internet?†© Consequence†©of†©having†©no†©Ã¢â‚¬Ëœgatekeepers’†©on†©the†©Internet†© Characteristics†©of†©newspapers†©in†©early†©America†© Know†©the†©definition†©of†©the†©Ã¢â‚¬ËœFirst†©Amendment’†©to†©the†©Constitution†© Relation†©of†©literacy†©to†©mass†©media

The Enlightment - 878 Words

Sydell Mejia Prof. Goulding EN202-21 2/25/10 Importance of Reason The Enlightment age was a very important time period; it started in the eighteen century. This age was also known as the age of reason. Men of this age felt they were Enlightened group. They believed they were coming to their senses, educated men of this time thought that the universe was logical, rational, and reasonable, and this could even out a mans modern passions and actions. They had the beliefs that they had come closer to any other age to figure out how the universe and men worked and how to live more a good life more reasonably. The Enlightenment also challenged many of the former ideas, one of which was ignorance. Orgon in Moliere’s, Tartuffe,†¦show more content†¦In an attempt to persuade the reader of the Englishmen evil actions, Equiano reveals the hypocrisy of European ideas of enlightenment and the dehumanizing nature of slavery. Equiano Olauduahs autobiography, The Interesting Narrative Life of Equiano Olauduah is a unique and intriguing story which includes vivid and great detailed descriptions of the authors life both as a slave and a free black man. Throughout Equianos life he encounters many hardships and misery. In the beginning of the narrative, he explains his experience on a slave ship when he was sent away: â€Å"These filled me with astonishment, which was soon converted into terror when I was carried aboard† (38). He explains his amazement of the new advances throughout the ship but also explains the terror of being on the ship and watching the miserable slaves upon the ship. He has come in contact with many people of different races, religion and intelligence. Equiano was a well-rounded intelligent black male which many people admired. Although Equiano purchased his freedom and now considered a free man, he still endured man hardships. Works Cited Age of Reason. History - AllAboutHistory.org. Web. 20 Feb. 2010. http://www.allabouthistory.org/age -of-reason.htm. Moliere. Tartuffe A New Verse Translation (ED. Norton Critical Editions_)_. New York: W. W. Norton, 2007.Show MoreRelatedThe Age of Enlightment841 Words   |  3 Pages In Europe in the early 17th century, Christianity was the dominant religion. Most countries believed that it was the only acceptable one, and that there should not be any toleration for other religions. In many countries, the monarchs (or the other rulers) would enforce Christianity and persecute people with other beliefs. Some of these beliefs, however, changed during the Age of Enlightenment from the late 1600’s to the mid-1700’s. The philosophers during the Age of Enlightenment influenced peoples’Read MoreThe Intellectual Movement of Enlightment828 Words   |  3 PagesThe intellectual movement of Enlightenment was a very intricate movement that was centralized on the concepts of progression, reasoning, and the scientific method. The Enlightenment thinkers believed they could implement some of these ideas to create a better influence towards societies and people. These ideas changed how humanity viewed the government, politics, and society. Although each philosopher had their own individual concept, they all centered on the themes of equality and freedom. ThomasRead MoreThe Enlightment and the French Revolution1263 Words   |  6 PagesIn France during the 18th century, there was a system named the Ancien rà ©gime, which refers to the societal, economic and political structure of France before the French Revolution. At the top of the pyramid was the absolute monarch Louis XVI. He took the throne in 1774 and received it with problems that couldn’t be fixed. (French Revolution Overview 6) Below the king came the first estate which was made of 100,000 nobles. Then came the second estate was made of 300,000 clergy. Finally came theRead MoreThe Enlightment and Religion Essay2067 Words   |  9 PagesIntroduction The era of France Enlightenment and religion have a misconception that leads one to believe that they were enemies. The Enlightenment was not against religion but it was against the superstitions and the supernaturalism of religion. Philosophes during the era of France’s Enlightenment did not look to abolish religion or the Catholic Church of France. They simply wanted a separation of religion and state because it was believed that the state was based on reason and religion was basedRead MoreEnlightment: The Age of Reasoning919 Words   |  4 PagesIntroduction The Enlightenment, or the Age of Reason, was a period of great intellectual ferment that stirred up scientific discoveries and new belief systems which shifted paradigms in Europe. It was a logical continuation following on the heels of the Renaissance that saw a revival in the arts. During the Enlightenment, knowledge was created through explorations both geographical and scientific, and subsequently dispersed via a print revolution. A virtuous cycle was formed when enhanced accessibilityRead MoreEssay on Voltaire and the Beginning of the Enlightment1305 Words   |  6 Pagesfavorite place, Paris, on a day the French revolution began. In conclusion, Voltaire was a man built on an idea, an idea he would never give up, one of liberty and toleration. His numerous essay, poems, and plays sparked the beginning of the Enlightment and the revolution in France, a revolution to provide all men equality through toleration and liberty. Voltaire predicted the beginning of a revolution in his hometown when he said: Everything I see shows the signs of a revolution which mustRead MoreThe Age Of Enlightment : The Age Of Enlightenment1161 Words   |  5 PagesThe age of enlightenment took place in the 18th century. This was a time that was characterized by lot of aristocratic wars. Philosophers of that time agreed that war was among the greatest evils confronting mankind. The problem they faced with this conviction is that power lay with the aristocracy who viewed wars as a constituent of the society. The aristocracy treated wars as a necessity and as such it was treated as a normal and ordinary fact of life. These philosophers therefore devised waysRead MoreOvercoming Obstacles and Pentecostal Enlightment743 Words   |  3 PagesPassion is when a person has total devotion and is given meaning. With Jesus as their guide, the disciples were given not only a sense of purpose but also a sense of duty. This passion towards Jesus and the religion made in his message, was imperative as it was the key f actor for the disciples as they committed their lives toward the development of Christianity. â€Å"With little more than passion for the message of Jesus as their guide, the early Christians overcame numerous obstacles to ensure his legacyRead MoreEnlightment of Education in Pygmalion and Educating Rita9449 Words   |  38 PagesTop of Form [pic]  Ã‚        Ã‚     Ã‚     Ã‚     Ã‚     Ã‚     [pic]  [pic] Bottom of Form Share on mymailruShare on facebookShare on twitterShare on vkMore Sharing Services0 | | |Ð’Ð ¾Ã ¹Ã'‚Ð ¸ |Literary analysis of the play Pygmalion by G.B. Shaw -  ÃËœÃ ½Ã ¾Ã' Ã'‚Ã'€Ð °Ã ½Ã ½Ã'‹Ð ¹ Ã' Ã ·Ã'‹Ð ºÃ‚  -Ã'€Ð µÃ'„Ð µÃ'€Ð °Ã'‚ | |Top of Form |Plan: | |Email |   Read MoreEssay on The Romantic Era a.k.a. the Enlightment Era649 Words   |  3 PagesThe romantic era was mostly considered the enlightenment era because it brought change to the way a person would look at nature and themselves. This changed how people imagined things. By the end of the 19th century the romantic era was started. Many artisans took this change to make literature, music, and poetry more emotional and self-embodiment. During this time period artists became famous and inspired many people with their works. Caspar David Friedrich was a famous artist who lived from 1774-1840

The Atomic Bomb Human Beings and Nature Essay - 1625 Words

The Atomic Bomb Human Beings and Nature With the surrender of Germany on May 1, 1945, the United States and its allies were well on their way to winning World War II and resuming peace in Europe. Japan was the only country still in their path. American forces soon began capturing islands off the coast of Japan including Iwo Jima and Okinawa. Since the Japanese refused to surrender, the United States began planning a ground attack on Japans mainland. Many casualties for both sides were predicted; therefore, the United States constructed an alternate plan to end the war. Enricho Fermi and Leo Szilard worked on creating an atomic bomb for the United States in the 1930s. This manipulation of nature changed the relationship†¦show more content†¦The utilization of atomic warfare had not only military, but also political benefits for the country. American soldiers were fighting against Japanese Kamikaze pilots who volunteered to sacrifice their lives for their country. How could the United States fight against this insane warfare? The only solution at the time was to use the newly invented atomic bomb. After being tested only once, the atomic bomb was put into use, creating massive and unforeseen damage. One of the pilots of Engola Gay, the plane that dropped the bomb, described the effects: It looked like it had landed on a forest. I didnt see any sign of the city.à ®(4) Many people believe that this damage is strict evidence that the bomb should not have been dropped. The bomb demolished anything less than one mile away from the target area. Only 12% of the citiesà ­ residences remained undamaged.(5) The explosion affected over 42.9 square miles of Nagasaki including trees, concrete buildings, homes, and electricity.(6) Besides these material damages, 200,000 lives were directly affected while countless were indirectly influenced by the atomic bomb. Flash burns, fires, mechanical injuries, blast pressure, and radiation injured and killed t he Japanese citizens. Physical effects of the bomb were not the only damages done to the victims; pureShow MoreRelatedWhy Did Bradbury Use the Title ‘There Will Come Soft Rains’?1527 Words   |  7 PagesThe book ‘There Will Come Soft Rains’ is a Dystopia about how humans will all die out leaving no trace and effect on nature and the world around us. There Will Come Soft Rains† concerns the technological revolution, as well as the atomic warfare, and its effect on our society, how it isolates us from one another. It is about the last day in the life of a wonderful electronic home - after an atomic war. It is the only house left standing on its desolate, ruined street and is still running to capacityRead MoreHiroshima Cause and Effect Essay832 Words   |  4 Pagesdropped an atomic bomb on the city of Hiroshima, Japan. This was the first atomic bomb ever used in the history of warfare. In the non-fiction book Hiroshima by John Hersey, first hand si x survivors of this horrific event describe accounts of the bombing and its effects in vivid detail. The atomic bomb affected civilians of Hiroshima and the city’s environment in that people began acting irrationally, suffered from injuries and deaths, and it led to erratic environmental occurrences. The atomic bombRead MorePersuasive Essay On The Atomic Bomb1602 Words   |  7 Pagesfunding for the American-led effort to develop an atomic weapon. This project was codenamed â€Å"The Manhattan Project.† The original motivation to create an atomic bomb was out of fear that Nazi Germany was pursuing their own atomic project. When the United States successfully tested their nuclear weapon in July 1945, Germany had already surrendered, and the focus of the Allied powers was on the defeat of Imperial Japan. Ultimately, two atomic bombs were dropped on Japanese cities in early August 1945Read MoreThe Benefits of Dropping an Atomic Bomb on Japan Essay1279 Words   |  6 Pagessuffering, without suffering we would never learn from our mistakes. To make it right, pain and suffering is the key to windows, without it, there is no way of life.† On August 6, 1945 the atomic bomb was dropped on Hiroshima, a small city whose death toll rises to 90,000-166,000. On August 9th, a second bomb was dropped on Nagasaki, 60,000–80,000 . In total, 15 million people lost their lives during the duration of the Second World War. In John Herseys book, Hiroshima, he provides a detailed accountRead More Autonomy and Responsibility The Decision to Drop the Atomic Bombs on Japan1299 Words   |  6 PagesAutonomy and Responsibility The Decision to Drop the Atomic Bombs on Japan Along with being a world superpower comes a long list of resposiblilities. One such responsibility is the decision of how to deal with other nations when they get out of line. People will always point fingers at who they think is at fault when a nation has to go to war with another. One such example of this is when the United States was brought into the Second World War because of the bombing of Pearl Harbor. By becomingRead MoreThe Outline Of The Second World War932 Words   |  4 Pagesthe military hierarchy had to work to â€Å"conventionalize† the atomic bomb as well. At its inception, the atomic bomb was billed as unique. - President Franklin Roosevelt undertook the decision to build the atomic bomb in a manner much more complicated than simply following received assumptions. Prompted by warnings from scientists, and particularly from his advisers Bush and Conant, that Nazi Germany was well on the way to developing an atomic weapon, Stimson was alerted to the possibilities of the weaponRead MoreHiroshima, Japan, And Japan1352 Words   |  6 Pages Leader of United States: General Douglas MacArthur Hiroshima Hiroshima is a city located in Honshu, Japan. On August 6, 1945, Hiroshima became the first city in the world to be struck by an atomic bomb. (Hiroshima, britannica.com) From 1868 it was a military center, and was a target for the atomic bombing by U.S. during World War II. Nagasaki Nagasaki is a city located in Kyushu, Japan. Before the bombing, people in Nagasaki had fled to rural area because of the previous minor air raids. AsRead MoreA Scientific Breakthrough That Changed The Face Of International And Domestic Warfare Forever1614 Words   |  7 Pagesinternational and domestic warfare forever was named the Manhattan Project (1942). The Manhattan Project (1942) was under the direction of physicist J. Robert Oppenheimer. Its focus was to create a bomb using the expulsion of atomic energy. This secret operation where they built and assembled the first atomic bomb was located in Los Alamos, New Mexico. With the creation of such a device of destruction no one imaged it would lead to the deaths of almost 300,000 Japanese people. With such a huge breakthroughRead MoreThe Bombing of Hiroshima Essay836 Words   |  4 PagesHiroshima On August 6, 1945, a B-29 bomber named Enola Gay dropped an atomic bomb, little boy on Hiroshima, Japan. Hiroshima had been almost eradicated with an estimated 70-80,000 people killed. Three days later, a second, more powerful bomb was dropped on the Japanese city of Nagasaki, killing over 100,000 people. Since Japan was economically and militarily devastated by the late summer of 1945, the use of the atomic bombs on an already overcome Japan was unnecessary and unwarranted in bringingRead MoreThe Enola Gay Exhibit At The National Air And Space Museum1552 Words   |  7 Pagesmuseum concerning the use of the atomic Bomb, which will aim to educate visitors on events from Pearl Harbor to the dawn of the Cold War. Mature and curious visitors to my Atomic History Museum will be made aware that these events in history are controversial, emotionally jarring and gruesome by nature. When visitors walk into the museum they will have two distinct paths that they can take which represent two opposing views of how to portray the dropping of the atomic bomb, the events that that led to

Hsbc Values free essay sample

How does this campaign illustrate the concepts of consumer learning and also of perception? Marketing staff through reducing the potential advertising fatigue ways of applying different marketing means of packaging the same theme product advertisements so as to enhance the interest in a product. For example, HSBC will be positioning as the world’s local bank. Using this theme to propagate, due to personal subjective point of view is different, as a result of the different values, so the significance of the product is different, but still reflect the same theme. Company often does a consumer research to grasp the consumer demand. The consumer research has six steps. Defining the objectives of the research. Collecting and evaluating secondary data. Designing a primary research study. Collecting primary data. Analyzing the data. Preparing a report on the findings. If the purpose of the study is to come up with new ideas for [continues] HSBC Launches the Different Values Campaign In September of 2008, HSBC marketing executives launched a new global advertising campaign called Different Values. We will write a custom essay sample on Hsbc Values or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the expressed purpose of better understanding what people valuenot in terms of banking, per se, but what they value in their personal and political livesthe campaign stood as unique in the industry. Many saw this 2008 effort as an extension of follow-on to HSBCs Different Points of View campaign, launched in 2005, which had been developed around branding HSBC as The bank that values different points of view. The 2005 campaign had replaced the banks prior three-year Cultural Collisions campaign, continuing the bank long-term effort to integrate notions of cultural diversity into its company brand and advertising footprint. Much of the campaign was delivered through print media advertising, including a historic 24-page ad buy in New York magazine, and constituting a monopoly on advertising in the October 27, 2008 issue of the magazine. Many of the print ads contained clever combinations of common words and pictures arranged to highlight the variety of ways people interpret the same thing. For instance, one print ad featured the picture of a baby repeated three times, each time with a different word associated with it. Love appeared with the first baby picture, Legacy with the second, and Expense with the third. As a variation on this theme, other ads howed three different pictures each associated with the same word. One youtube spot which received a lot of attention during the campaign became affectionately known as the Lumberjack Video. The style of the video is cinematic, with very few words spoken in the spot. The narrative depicted the arrest of a female environmentalist who participated in an anti-logging protest. Near the end of the spot, the woman is bailed out of jail by her boyfriendone of the lumberjacks she had just protested. Tracy Britton, HSBCs Head of Marketing in the United States, said: Peoples reaction to the campaign is a bit of a Rorschach test. It encapulates our global outlook that acknowledges and respects that people value things in different ways. A unique campaign in the banking industry, it captured the attention of the business and popular press, while raising interesting questions about the limits of the public discussion of personal and political values in the context of an advertising campaign. http://nexus. som. yale. edu/hsbc/? q=node/107 HSBC Launches Different Values Advertising Campaign as the Largest Single Issue Advertiser in New York Magazine History The Evolution of Your Point of View Campaign Sparks Timely Discussion of Global Values NEW YORK(Business Wire) HSBC, The worlds local bank, today announced it will unveil ten new ads from its new Different Values campaign in the October 27 issue of New York magazine, on newsstands October 20. The new creative is part of a series of 17 ads (some single full page, some full page spreads) appearing throughout the issue, crystallizing HSBCs global premise that different values make the world a richer place. This largest-ever run-of-book ad representation in a single issue of New York is the most significant print buy in the Different The HSBC presence inside jet bridges and throughout terminals at New York Citys JFK and LaGuardia airports will be updated with Different Values creative during the peak of the holiday travel season. Notes to editors: About HSBC HSBC Bank USA, N. A. and its sister bank, HSBC National Bank USA, have more than 460 bank branches throughout the United States, with about 380 in New York state; branches in California and Pennsylvania; and a growing network of branches in Connecticut, Washington, D. C. , Florida, New Jersey, Maryland and Virginia. There is also a branch in ach of the following states: Delaware, Illinois, Oregon and Washington State. HSBC Bank USA, N. A. is the principal subsidiary of HSBC USA Inc. , an indirectly-held, wholly-owned subsidiary of HSBC North America Holdings Inc. HSBC USA Inc. is one of the nations 10 largest bank holding companies by assets. http://www. reuters. com/article/2008/10/20/idUS142858+20-Oct-2008+BW20081020 Consumer learning can be thought of as t he process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior . 2. Several points in this definition are worth noting. a)First, consumer learning is a process ; that is, it continually evolves and changes as aresult of newly acquired knowledge or from actual experience . b)Both newly acquired knowledge and personal experience serve as feedback to theindividual and provide the basis for future behavior in similar situations. 3. The role of experience in learning does not mean that all learning is deliberately sought. Agreat deal of learning is also incidental , acquired by accident or without much effort. 4. The term consumer learning ncompasses the total range of learning, from simple, almostreflexive responses to the learning of abstract concepts and complex problem solving. a)Most learning theorists recognize the existence of different types of learning and explainthe differences through the use of distinctive models of learning. 5. Despite their different viewpoints, learning theorists in general agree that in order for learning to occur, certain basic elements must be present— motivation, cues, response, and HSBC has been positioning itself as the â€Å"worldwide local bank† for a while now. They are a bank that takes pride in understanding the subtleties of cultural differences. Last year, they introduced a thought-provoking ad campaign illustrating how there are multiple perspectives on any given subject. HSBC tagged the campaign with a special URL, yourpointofview. com. The website serves as a gateway to the current campaign’s creative materials, where you are also invited to learn about HSBC’s brand values: * Perceptive — We will anticipate and meet the needs of our diverse customers around the world by using our ability to combine our global reach across markets and segments with local knowledge and expertise. Progressive — We are committed to continuous improvement in quality, effectiveness and efficiency through team work. * Responsive — We will act quickly to ensure we meet and exceed our customers’ ever-changing expectations. Management at all levels will be hands-on, operating with a minimum of bureaucracy, giving guidance with wisdom and delegating with confidence. * Respectful — We will exercise corporate responsibility in our activities and we are committed to the welfare and development of our local communities.