The Handmaids Tale Men Essay - 1666 Words

Women’s Bodies as Political Instuments and Elimination of Sexual Pleasure: Oppression throughout Society In Margaret Atwood’s, The Handmaid’s Tale, the idea of women’s bodies as political instruments and elimination of sexual pleasure is explored. The republic of Gilead â€Å"depicts a futuristic society in which a brutal patriarchal regime deprives women of power and subjectivity, enslaving them through a sophisticated, ubiquitous apparatus of surveillance† (Cooper 49). Offred is a â€Å"girl† who lives with her commander within Gilead. She is surrounded by girls at his house. When one becomes a woman they have had a baby. Any time before they have a baby they are just girls. They are valued only by their ovaries and wombs. They have no freedom†¦show more content†¦Red is also a color to symbolize blood and that the handmaids still get their period and hope to have it miss on one month in hopes that they are pregnant. Although not all the girls are handmaids there are also different classes such as wives and Martha’s. Each that is cla ssified wears a different color. The wives blue and the Martha’s green. The reason why the wives wear blue is because then other people can notice that they are a wife of a certain commander. The wives are in the room during the ceremony as if they are the ones getting pregnant themselves. Martha’s are the servants during this dystopian society. They are forced to do anything that the wife or commander want them to do. There are econowives that are married to a low ranking husband that are not quite a commander. Each woman is separated to make sure they are doing their specific jobs. How Offred got her name is because she is Of Fred as in Fred is her commander. Therefore any girl would be Of---- depending on what their commanders’ name is. While Offred is walking outside one realizes that the women can always be recognized of what they are by what they are wearing. â€Å"There are other women with baskets, some in red, some in the dull green of the Marthas, some in the striped dresses, red and blue and green and cheap and skimpy, that mark the women of the poorer men. Econowives, they’re called. These women are not divided into function. They have to doShow MoreRelatedThe Handmaids Tale Men Essay1607 Words   |  7 PagesWomen’s Bodies as Political Instruments and Elimination of Sexual Pleasure: Oppression throughout Society In Margaret Atwood’s, The Handmaid’s Tale, the idea of women’s bodies as political instruments and elimination of sexual pleasure is explored. The republic of Gilead â€Å"depicts a futuristic society in which a brutal patriarchal regime deprives women of power and subjectivity, enslaving them through a sophisticated, ubiquitous apparatus of surveillance† (Cooper 49). Offred is a girl who lives withRead MoreMargaret Atwood s The Handmaid s Tale1345 Words   |  6 PagesMetaphor in Margaret Atwood’s The Handmaid’s Tale† by Sonia Chadha compares the treatment of women in society to the treatment of women in The Handmaid’s Tale by Margaret Atwood. Chadha’s essay leaves her readers in a state of bewilderment after only a few pages. Her disorganized structure and repetitive subjects are only a couple reasons of why this essay is an absolute mess. Chadha’s essay is all over the place and only shows one-side of the argume nt. Overall, this essay was poorly written and very repetitveRead MoreEssay on Feminist Ideas in Margaret Atwoods The Handmaids Tale1199 Words   |  5 PagesFeminist Ideas in Margaret Atwoods The Handmaids Tale For this essay, we focused strictly on critics reactions to Margaret Atwoods The Handmaids Tale. For the most part, we found two separate opinions about The Handmaids Tale, concerning feminism. One opinion is that it is a feminist novel, and the opposing opinion that it is not. Feminism: A doctrine advocating social, political, and economic rights for women equal to those of men as recorded in Websters Dictionary. This topic is prevalentRead MoreA Comparison of The Handmaids Tale and Anthem799 Words   |  4 PagesA Comparison of The Handmaids Tale and Anthem The two novels, The Handmaids Tale and Anthem, are both haunting, first person tales of personal hardship in a closed and controlled society. In this essay I will point out many important similarities and differences between the two books, mainly the setting and the similarities between the two societies in which the stories take place, as well as more important differences between the main characters. To start I would like to compare the settingsRead MoreThe Handmaid’s Tale by Margaret Atwood Essay2490 Words   |  10 PagesIn the days of anarchy, it was freedom to. Now you are being given freedom from,† (Atwood 24). The Handmaid’s Tale, written by Margaret Atwood, is a novel set in the near future where societal roles have severely changed. The most notable change is that concerning women. Whereas, in the past, women have been gaining rights and earning more â€Å"freedom to’s†, the women in the society of The Handmaid’s Tale have â€Å"freedom froms†. They have the freedom from being abused and having sexist phrases yelled atRead Moresociety can be seen as a malevolent force, bringing about the dehumanisation of the individual1511 Words   |  7 Pagesdehumanisation of the individual’ To what extent is this idea shown in ‘The Handmaid’s Tale’ and ‘We’ by comparing the writers presentation of the pressures society brings to bear on the individual. â€Å"A rat in a maze is free to go anywhere, as long as it stays inside the maze.†Ã‚   Margaret Atwood, The Handmaid’s Tale To understand what is meant by the term ‘dehumanisation’ one must first ascertainRead MoreFreedom to vs. Freedom from1145 Words   |  5 PagesWMST 275 Literature Essay #1 In the Days of Anarchy To live in a country such as the United States of America is considered a privilege. The liberties that American citizens are entitled to, as declared in the Constitution, makes the United States an attractive and envied democracy. It would be improbable to imagine these liberties being stripped from American society. However, Margaret Atwood depicts the United States as a dystopian society in her novel The Handmaid’s Tale. The first societyRead MoreThe Handmaid s Tale By Margaret Atwood1540 Words   |  7 Pages Name: Nicole. Zeng Assignment: Summative written essay Date:11 May, 2015. Teacher: Dr. Strong. Handmaid’s Tale The literary masterpiece The Handmaid’s Tale by Margaret Atwood, is a story not unlike a cold fire; hope peeking through the miserable and meaningless world in which the protagonist gets trapped. The society depicts the discrimination towards femininity, blaming women for their low birth rate and taking away the right from the females to be educated ,forbidding them from readingRead MoreAsd Asdf Oeer2098 Words   |  9 PagesStudy Guides and Literature Essays Editing Services College Application Essays Writing Help Q A Lesson Plans Home : The Handmaids Tale : Study Guide : Summary and Analysis of V: Nap - VI: Household The Handmaids Tale Summary and Analysis by Margaret Atwood Buy PDFBuy Paperback V: Nap - VI: Household Summary This section begins with Offred simply sitting alone, waiting. She had not been prepared for all this stillness, all of this boredom. She thinks about experimentsRead MoreHandmaids Tale - Manipulation of Power Essay1257 Words   |  6 PagesTHE HANDMAID’S TALE Grade 11 English Analytical Essay Words: 1 245 Margaret Atwood’s The Handmaid’s Tale is a disturbing novel that displays the presence and manipulation of power. This is displayed throughout the novel and is represented significantly in three ways. As the book takes place in the republic of Gilead, the elite in society are placed above every other individual who are not included in their level. Secondly, men are placed at the top of the chain and they significantly overpower

Dishonesty In The Ways We Lie By Langston Hughes - 1368 Words

Stephanie Ericsson and Langston Hughes both confront dishonesty in The Ways We Lie and Salvation respectively. These authors present the deviation from the truth as a main theme and maintain that it produces negative impacts on life. However, The Ways We Lie more effectively supported its purpose than Langston Hughes’s Salvation. The Ways We Lie addresses the main topic of avoiding the truth promptly. Factions of lying, especially those not ordinarily considered deceit, are presented, and personal anecdotes as well as historical precedents magnify personal appeal along with logic. The purpose of this essay is to encourage people to abstain from dishonesty. For illustration, the author states,†I cannot seem to escape the voice deep inside†¦show more content†¦The common thread that ran through all of the families he studied was a deliberate, staunch dismissal of of the patient’s perceptions.† Not only does this research support Ericsson’s theory that dismissal is a type of lie, simply ignoring veracity, but also capitalizes on the ethos of a published psychologist. Scientific research done by a published doctor is compulsory and not debatable. Furthermore, the majority of Hughes’s rhetorical appeals is to pathos which can become argumentative because different events o r statements produce a spectrum of effects in a disparate audience. The employment of antithesis is another tangible reason The Ways We Lie is so persuasive to its thesis. Once a reader’s mind has prepared a negation to a previous statement, Ericsson develops a rationale as to why this is incorrect. For instance, the essay states,† Telling a friend he looks great when he looks like hell can be based on a decision that the friend needs a compliment more than a frank opinion. But, in effect, it is the liar deciding it is best to be lied to.† Most readers can relate to an occurrence such as this. It is a measly lie, and for the sake of a friend it seems insignificant. How could this circumstance have disastrous results? Yet the author does elaborate; a Vietnam sergeant proclaims a man missing instead of killed, so the family can receive larger compensation. Regardless of the factShow MoreRelatedEssay about Salvation by Langston Hughes734 Words   |  3 PagesSalvation by Langston Hughes Salvation, by Langston Hughes is part of an autobiographical work written in 1940. The author narrates a story centering on a revival gathering that happened in his childhood. During the days leading up to the event, Hughes aunt tells him repeatedly that he will be saved, stressing that he will see a light and Jesus will come into his life. He attends the meeting but when Jesus fails to appear, he is forced by peer pressure to lie and go up and be saved. Hughes usesRead More1. In publishing, what does it mean when the pages are uncut? What does that concept add to3200 Words   |  13 Pageswith their lies since they all are so good and ready to do it whenever. When Catherine says, â€Å"She’s a Catholic, and they don’t believe in divorce†, it is a total lie that symbolizes how the rest of this society lies about everything because they are so used to it (Fitzgerald 33). Women are not held to the same standard since â€Å"Dishonesty in a woman is a thing you nev er blame deeply† (Fitzgerald 58). 4. The love of money is the root of all evil? How does the love of money have evil results for: a

Grapes Essay Example For Students

Grapes Essay Of Wrath By SteinbeckExplain how the behavior of the Joads shows Steinbecks view of theresponsibility of the individual to society as a whole. Chapter 14 made aninteresting point. At one point in the chapter it was stated that a farmer losthis farm. As this mans family picks up their belongings and heads west theymeet up with another family dealing with a similar situation. Now these twofamilies share a common bond. A brotherhood is forming. This is the catalyst. Nolonger is it one farmer saying he lost his land but two farmers united sayingthey lost their land. Much the same transformation happens to the Joad familyespecially to the characters of Ma, Young Tom, and Rose of Sharon. At theonset of the novel we see the Joad family struggling just to keep theirimmediate family together. They are focused on just themselves. By the end ofthis wonderful book we see the Joad family branching out in many different waysto embrace all of mankind as one big family. Ma Joads main concern at theb eginning of the story is her family. She wants to keep the unit together andworks diligently to achieve this goal. However, one by one, family members leavethe group for various reasons leading to the slow but sure disintegration of theJoad clan. The first to go is Noah; then Grandpa and Grandma die;Connie walksoff and leaves Rose of Sharon; Young Tom leaves because he has gotten intotrouble again; and Al becomes engaged and decides to go with his fianceesfamily. Ma deals with each loss as best she can. As the story progresses, wefind Ma Joad becoming more and more concerned with people outside the familyunit. She feels the need to share whatever meager food and belongings her familyhas with other families enduring hardships. She saw the needs of her own familyat the beginning of the story and by the end of the novel, she sees the needs ofher fellow man. Young Tom appears to be self-centered when he if firstintroduced. He has just left prison after serving four years for murder. Tom want to enjoy life to the fullest and to be with his family. He is verydisturbed to find the family home deserted and almost destroyed. He by this timehas reacquainted himself with Jim Casey, an ex-preacher. The more Tom listens toJim and his views on life, the soul of man, and the fellowship of mankind, theless he focuses on himself and his needs. He then begins to focus on the plightand abuse of the homeless farmers. He starts to realize that in order for themigrant workers to survive and succeed they must unite. He knows that if theyband together as one, they can demand that their God-given rights under theconstitution be honored. They can begin to gain respect from their fellow man. After Jim is killed, Tom takes up the cause of his people. He plans towork with them. Just as Jim taught him, Tom realizes that man is no good aloneand that every mans soul is just a piece of a bigger one. Rose of Sharon istotally focused on herself from the beginning. She is pregnant for the firsttime and in love with her husband so her little world is complete. Sheconstantly bemoans the fact that she needs nutritious food so her baby will behealthy. She is always concerned that what she does or what others do to herwill hurt her baby in some way. She is so wrapped up in herself and the baby sheis carrying that she does not realize that her family is falling apart. Shewhines and moans her way through most of the book until her baby is born dead. .u8ddcc4dae15e357f111e36f39339a91d , .u8ddcc4dae15e357f111e36f39339a91d .postImageUrl , .u8ddcc4dae15e357f111e36f39339a91d .centered-text-area { min-height: 80px; position: relative; } .u8ddcc4dae15e357f111e36f39339a91d , .u8ddcc4dae15e357f111e36f39339a91d:hover , .u8ddcc4dae15e357f111e36f39339a91d:visited , .u8ddcc4dae15e357f111e36f39339a91d:active { border:0!important; } .u8ddcc4dae15e357f111e36f39339a91d .clearfix:after { content: ""; display: table; clear: both; } .u8ddcc4dae15e357f111e36f39339a91d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8ddcc4dae15e357f111e36f39339a91d:active , .u8ddcc4dae15e357f111e36f39339a91d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8ddcc4dae15e357f111e36f39339a91d .centered-text-area { width: 100%; position: relative ; } .u8ddcc4dae15e357f111e36f39339a91d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8ddcc4dae15e357f111e36f39339a91d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8ddcc4dae15e357f111e36f39339a91d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8ddcc4dae15e357f111e36f39339a91d:hover .ctaButton { background-color: #34495E!important; } .u8ddcc4dae15e357f111e36f39339a91d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8ddcc4dae15e357f111e36f39339a91d .u8ddcc4dae15e357f111e36f39339a91d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8ddcc4dae15e357f111e36f39339a91d:after { content: ""; display: block; clear: both; } READ: Serial Killer Observation EssayThe death of her child seems to transform her. At the very end of the novel shebreast feeds a dying man. To me this is symbolic of drinking from the milk ofhuman kindness. She gives of herself to save another human being. She too islearning about the fellowship of man. In conclusion, as the Joad familyseemingly disintegrates, they actually merge in to a larger, more universalfamily the family of man. English Essays

John Milton - Understanding Essays - Sonnets, John Milton, Sonnet

John Milton - Understanding Understanding and Enjoying the Poetry of John Milton Though he is a difficult poet to understand, John Milton can be enjoyable once he is understood. After multiple readings of his sonnets, the meanings of each become much clearer. If one cannot understand Milton, one cannot enjoy him. There is a definite connection between understanding Milton and enjoying him. After reading a few of his sonnets a couple of times, I was able to better appreciate their meaning. I will focus specifically on Sonnets VII and XV. In Sonnet VII, How Soon Hath Time, Milton conveys his feeling that time is the subtle thief of youth(1). I enjoyed this work the most, as it makes much sense and is still applicable to life almost four hundred years after it was written. This sonnet also focuses on Miltons understanding that at twenty-three years of age he has not reached manhood, though it may seem so by his appearance. Milton sees this point in his life as the season of spring. This makes much sense if comparing life to the seasons of the year. It may be said that one is born in the winter and the earlier stages of ones life are parallel to the progression of these cold months. As one reaches maturity they are progressing into spring. This is where Milton seems to take issue with the notion that at twenty-three years old, in the spring of his life, he should be entering his manhood. But my late spring no bud or blossom shewth(4). Though he should be mature as he enters the spring of his life, he does not feel as though he is ready for this, though time does. Toward which Time leads me, and the will of Heaven(13). Here Milton knows that time will inevitably lead him to Heaven. One cannot escape the passing of time nor death. Milton shows a great understanding of time and mortality in this line. After reading this a handful of times, I was able to better understand what Milton was trying to convey to his readers and enjoy his message. The next sonnet that I found enjoyable after reading and understanding, was Sonnet XV, On the Lord General Fairfax at the Siege of Colchester. In this work, Milton has an ironic or maybe better, a sarcastic tone towards General Fairfax. Fairfax, whose name in arms through Europe rings, Filling each mouth with envy or with praise, And all her jealous monarchs with amaze, And rumors loud that daunt remotest kings(lines 1-4) In this passage, Milton is showing the power, fear, awe and jealousy that the name, General Fairfax evoked in many. Fairfax must have been a warrior that conquered peoples and nations throughout Europe. The sarcasm arrives in lines 9-10 when Milton says, O yet a nobler task awaits thy hand;/For what can war but endless war still breed(lines 9-10). What is sarcastic here is that though so many revered General Fairfax, his conquests had done nothing but create more war. He is not so great or heroic as many in Europe believed him to be. In vain doth valor bleed(line 13). Here, I think Milton does a great job summarizing his sentiments about Fairfax and his insight into the seemingly endless cycle of war that Fairfax was feeding. As chivalrous as he may have seemed through his journeys and triumphs, his efforts were in vain, for they were only creating more blood and war. I greatly enjoyed this work after understanding it due its lyrical value. Milton said a lot here about the power Europe had during his life and Europes feelings that they could rule the world with conquests like those of General Fairfax, but what would that do, except create an air of hostility, war and bloodshed. I do still find Milton difficult to understand, I do enjoy the sonnets that I have written about here. His, Paradise Lost was at times confusing and I did not find it terribly interesting and his Samson Agonistes, I was unable to get through the first few pages without wondering what I had just read. Miltons longer, later works are the ones that seem more complex and more incomprehensible. The earlier sonnets are the works of Milton that I

British Literature has many different elements tha Essays

British Literature has many different elements that have been analyzed for thousands of years. The elements that will be analyzed in the paper today will be romance, women, and courtliness types. Romance is commonly misunderstood for love, but love is not the only subject for love. Stories of love and war typically lead the protagonists into encounters with the eerie, the marvelous, and the taboo. In romance, the anything is possible, you can move from a slow introduction into a vast range of imaginary topics. Romance seems to be a form of imaginative literature in which the medieval society could acknowledge the transgressions of its own ordering principles: adultery, incest, unmotivated marital violence. (Damrosch and Dettmar , 25) Sir Gawain and the Green Knight is a good poem that expresses romance. The poem first presents a dual between Authur and Sir Gawain, in which is to be resolved in one year. When it was time for Sir Gawain to set out to challenge the dual that could possibly end in death, Gawain encountered a temptation of character and sexuality. Gawain prays for warmth and some place to hear Mass for Christmas, in the distance he sees a shimmer of light, where the Lord warmly welcomes Gawain to the castle and to his lady. The Lord strikes a deal with Gawain, but little did the Lord know his lady will soon try to tempt Gawain, into a kiss so Gawain had to trade the Lords day hunt for a kiss because the deal was to trade the days hunt with Gawain's earning from the castle. The days go on getting one more kiss each day, until the third day when the Lady gave Gawain him a green silk girdle that is said to protect the person who wears it from death. Gawain did not give this to the Lord when they were exchanging his earning from the day, and eat up with guilt he feels he must leave the castle. Women were considered a possession until access to books increased the self-awareness of women. The roles of women in the society and cultural imagination of post- Conquest England are complex and contradictory. Women's powers seemed to decline, but an ambitious women could have great influence, especially when the seized upon moments of disruption. Although women couldn't go out and flaunt what they could do, women were worshiped and were often the main focus in literature, and were often the center of courtliness. Women are also thought to be the reason for fine manners, dressing and addressing a superior, because men would do all of this to gain a woman's attention. (Damrosch and Dettmar , 22) Sir Gawain and the Green Knight also shows a good representation of women and courtliness. The Lord used his Lady to kisses from Sir Gawain. Sir Gawain us courtliness because the Lady tried to tempt him to much more than just a kiss, but Sir Gawain rejected everything but a kiss, until the third day. Even though Sir Gawain was willing to reject many temptations, he couldn't resist the green silk girdle to protect his life. Courtliness is shown in many ways, and Sir Gawain knows he lied to the Lord by not giving him all his earnings, so he thought out of respect he would not stay under the same roof as the Lord, because he was lying to him. Romance, women, and courtliness all tie together in the end because women tie them all together. Women are usually looked at in a way of a trophy. The most powerful man usually won the woman in a romance, and the courtliest man usually attracted the woman. Work Cited Damrosch, David, and Kevin J. H Dettmar . The Longman Anthology Of British Literature . 1st ed . New York: Longman, 2010. Print.

Easter Celebrations Origins and Customs

Easter Celebrations Origins and Customs The meaning of the many different customs observed during Easter Sunday have been buried with time. Their origins lie in both pre-Christian religions and Christianity. In one way or another all the customs are a salute to spring marking re-birth. The white Easter lily has come to capture the glory of the holiday. The word Easter is named after Eastre, the Anglo-Saxon goddess of spring. A festival was held in her honor every year at the vernal equinox. People celebrate Easter according to their beliefs and their religious denominations. Christians commemorate Good Friday as the day that Jesus Christ died and Easter Sunday as the day that He was resurrected. Protestant settlers brought the custom of a sunrise service, a religious gathering at dawn, to the United States. Who is the Easter Bunny? The Easter Bunny is a rabbit-spirit. Long ago, he was called the Easter Hare, hares and rabbits have frequent multiple births so they became a symbol of fertility. The custom of an Easter egg hunt began because children believed that hares laid eggs in the grass. The Romans believed that All life comes from an egg. Christians consider eggs to be the seed of life and so they are symbolic of the resurrection of Jesus Christ. Why we dye, or color, and decorate eggs is not certain. In ancient Egypt, Greece, Rome and Persia eggs were dyed for spring festivals. In medieval Europe, beautifully decorated eggs were given as gifts. Easter Egg Photo Gallery Continue Egg Rolling In England, Germany and some other countries, children rolled eggs down hills on Easter morning, a game which has been connected to the rolling away of the rock from Jesus Christs tomb when he was resurrected. British settlers brought this custom to the New World. Dolly Madison - Queen of Egg Rolling Easter Parades Good Friday is a federal holiday in 16 states and many schools and businesses throughout the U.S. are closed on this Friday. Continue Strange Easter Patents

Isalm, the West, and Democracy Essay Example | Topics and Well Written Essays - 1250 words

Isalm, the West, and Democracy - Essay Example hammed, the Prophet of Islam, started his preachings of true and one God, ALLAH, almost 1400 years ago on a very small scale when he was called upon on the duty to be a Prophet by God. However, the subsequent battles, the increase in the strength of Muslims, the so called followers of Islam being called, provided enough manpower to start a spree of conquests and establish one of the largest empires of the world. However, due to its uniqueness, it failed to find a match with the governance styles prevalent in the world at that time. Based on Khilafa, which is the system of governance where few good and pious men choose the Khalifa or King, does not match in its entirety with the democratic systems of government where collective self governance is done through a popular election. This compatibility of democracy and Islam is one of the most debated topics in academic as well as non-academic circles especially in the aftermath of 9/11 and the subsequent re-defining of world order and the war on terror. The history of Islam suggest that the concept of election was present but to a very limited level. As discussed above that the Kalifa was chosen with the consent of the pious men of the society does indicate a certain level of crude electoral school present in the primitive Islamic society. It must also be noted that the earliest Islamic society was very limited and Medina, where the Islamic empire begun comprised only few thousands inhabitants. Islamic therefore necessarily do not advocate any particular form of governance therefore to argue that democracy and Islam are two incompatible issues is basically a flawed argument. All the earliest evidence of Islamic society and its teachings do not point towards a single system of governance in the country. Caliphate does not mean an Islamic system of governance as it was not the chosen method of governance. The issue of democracy and Islam need to be traced back to its origin. As Feldman has started to trace the

ART (Fauvism) Essay Example | Topics and Well Written Essays - 500 words

ART (Fauvism) - Essay Example Also evident in this era is the use of pure and unmixed colors that identifies Les Fauves literally translated as â€Å"The Wild Beasts†. Intense colors were not only used by the artists as an expression of themselves but also used as a vehicle to describe light and space (theartstory.org). With the influence of his mentor, Matisse experimented on the use of bright colors to express his emotional state and some other painters followed the same path such as Derain. Their subject matters are often landscapes, cityscapes and scenes of bourgeois leisure, still life, portraiture, domestic and studio interiors and particularly focused on the female figure (Dabrowski & theartstory.org). The Reclining Odalisque is an example of the latter which shows a woman reclining on a bed, half-naked. The woman appears to be resting with one of her hands under her head. she is clothed in a white robe that is partially exposing her body. The blanket is also white with streaks of blue color that is in contrast to the color of the bed sheet hanging over the bed as well as the background which is bright red. From the characteristics of Fauves described earlier and the objective of the era, which is for the artist to express his state of mind, it could be said that Matisse was expressing or communicating carnality. The woman lying on the bed is half-naked and this seems to be symbolical of sexual desires. The color of the background does not only catch the attention of the audience because of its brightness but also for its symbolical meaning in relation to the painting. Red is known to be representative of love, passion, desire and warmth. The color is used as a means to emphasize the meaning of the painting. This could show the painter’s state of mind when the painting was done. Of course the statement is not meant to say that there could have been an affair between the model and the painter rather, it is possible that the painter was

British History Essay Example | Topics and Well Written Essays - 1250 words - 2

British History - Essay Example The Seven Years’ War forced Britain to change its colonial policies in ways that helped drive the colonists to revolution. For the British, part of the significance of the Seven Years’ War is Britain’s emergence as the uncontested imperial leader in the New World. France and Britain had dueled for years as their empires expanded and collided. Armed conflict had been intermittent for decades. France gave its best effort against the might of the British, winning many battles and adopting successful alliances with Native American fighters, who offered support on the field and tutelage in woodland fighting techniques.1 When William Pitt reignited the British army, he also persuaded the Iroquois to ally with him and reduced the French advantage. The British whittled away at the French, then struck a terrific blow at the Plains of Abraham in Quebec in 1759, surprising the French and winning a short but awful battle. The French army would need years to heal after subsequent beatings on the battlefield left Britain victorious.2 Now, Great Britain had additional duties as a colonizer. As a result of the Treaty of Paris 1763, the French ceded land east of the Mississippi River to Great Britain. With larger land area to administrate, govern, protect, and defend, Britain placed additional strain on an already swollen fiscal budget. It would naturally expect the colonists, as British subjects to pay a proportionately higher amount of taxes to finance the new services.3 Victory in the Seven Years’ War impacted Britain’s attitude about how to treat opponents. It had not started winning the war until William Pitt began to use his bold, energetic, highly confident style to get results. Having sufficiently deposed the French with the heavy hand of its military, it now figured it could do the same to any colonists who were foolish enough to raise arms against

Brand Positioning Of Sap Erp Marketing Essay

Brand Positioning Of Sap Erp Marketing Essay What positioning strategy does is to create an image for the product that a company wants to bring in the mind of customers, in order to make them realize the current situation of market and competitors. Positioning is a strategic tool which is applied at all levels and which also makes marketing and its functioning less tedious. With Competitors and opportunities as a point of view the process which helps in identifying the consumers use of product and its patterns, attitudes and perceptions will help us to determine the best place for product or organization. (Karadeniz, 2009) Brand positioning of SAP-ERP SAP started as an ERP software vendor and today they are players in the ERP market. SAP to help themselves and to be provided with arms and ammunitions to build ERP, built a strong relationships with a variety of alliance partners. And today there are ample number of third-party developers who are suppliers of numerous add-on programs that work in conjunction with SAP products. SAP also offers ERP solutions appropriate for all sizes of companies and geographical needs are also sufficed. According to SAP their functional strengths includes: à ¢Ã¢â€š ¬Ã‚ ¢ Strong product development à ¢Ã¢â€š ¬Ã‚ ¢ Ease in supporting Make-To-Order processing à ¢Ã¢â€š ¬Ã‚ ¢ Integrated retail module à ¢Ã¢â€š ¬Ã‚ ¢ Clear visibility to goods-in-transit orders à ¢Ã¢â€š ¬Ã‚ ¢ Good quality control and quality assurance functionality à ¢Ã¢â€š ¬Ã‚ ¢ Good compliance with SOX and tax regulations à ¢Ã¢â€š ¬Ã‚ ¢ Strong cash management functionality SAP ERP Comparison with competitors: According to recent survey by panorama consulting they compared the offerings of SAP, Oracle and Microsoft Dynamics which showed that each of the companies has both strengths and weaknesses. It is important to remember that the suitability of a particular ERP solution for an organization is wholly dependent on the specific needs and requirements of that organization. Our positioning strategies: Keeping in mind the marketing techniques, for our product positioning we have made slogan which can be easily positioned in consumers mind i.e., Customization up to your Satisfaction is what we sell Customization by our Competitors? Be the first to leave a mark of your own, so it is always to help ourselves by being first. We can easily penetrate into everyones mind by a good first impression. As an old saying says First impression is the nest impression, when you are the first it is very easy to create an impression which lasts long. There are always second in the race and yes they create an impression but the first one to make a remarkable move wins attention. And its also known that the best one and the first one wins with more confidence irrespective of the environment. By being the first to claim a unique position in the mind the consumer, a firm effectively can cut through the noise level of other products. (Trout, 1981) Manufacturing Market Positioning strategy: Use and Application Manufacturing market is a vast area with different sized firms dealing with that for many years now. And with the current economy which is diminishing everyday it is important to note that small sized and mid-sized markets are the most affected. Positioning of SAP ERP here has to be done with respect to the Use and Application for the customers in the market, when we talk about use and application we mainly are concerned with how well the customer knows to make use of ERP and how they can apply to make themselves jump up to a better position. This now can be achieved by spreading knowledge about the product in order to reach the requirements and to serve the purpose of SAP ERP. Summary: A product can expand itself by making itself better known to customers and by increasing consumption by developing its uses and applications. The product has to be positioned accordingly in the minds of the customer with respect to individual target market. Service Industry Position Strategy: Product Class Service industry is a sector which contains business organizations in themselves which are working depending on cohesive information systems. ERP for this has to be able to deal with multiple aspects like billing, CRM, HR, supply chain management and so on. When we are using the product class, what we do is define the nature of the product and its services offered so as to serve the needs which are branded to be a part of particular market. When we divide the market keeping size and geographical conditions in mind, it is so done that each product designed for a market is capable of serving the purpose of the customers who buy it. So positioning by product class can be done if two products lie in the same product class. Positioning by product class mainly uses sales promotion as it tool. Example Get a toothbrush with a toothpaste free. Both of these products lie in the same product class and hence can be positioned accordingly. So what we do here is when the customer buys SAP ERP, we offer him few services they need for a trial and try to prove ourselves that we are the best for them to rely on. Once such a strategy is implemented and the product is released company simultaneously gains recognition in the market and the special offers steal peoples attention. Thus the company would have a better positioning once it advertised itself in its own product class. Henceforth, being in your own product class where your major target customers are is very important. Retail Industry Positioning: Characteristics and Customer benefits. Retail industry majorly deals with problems like requirements of stocks and placing orders and dealing with the wholesalers. Positioning can be done by using product characteristics or the customer benefits associated with the product to suit this market. In essence, the strategy relies on providing a superior product to the customers to have a better positioning. A strategy which is capable of positioning the product so that the customers can deal with all their issues at one single point. Characteristics and customer benefits show them that it is achievable to handle all the works by using one product. SAP ERP should be positioned as one such product, which helps in many ways with advantages. Few of those advantages are retail components, storeroom maintenance, workflow automation and technology integration. We agree there will be presence of few restrictions but it is also not deniable that the purpose wont be served. What we try to do here is just a plain strategic development blue print for our product which we portray as the best for them and we prove it by providing all possible characteristics there should be and the benefits that we can offer at no cost for self.

Anna and the King :: essays research papers fc

On the day on of September 6, 1831, the baby Anna Leonowens was born. When she was born she already had lost her father. When Anna was about 3 months her mom had married again. She only married cause she was so poor that they couldn't pay enough to pay food and so they didn't die. Her mother was so poor she and her sister had to sleep under her moms bed in straw mats in a corner. At the age of 15 Anna was forced to marry a soldier or else they would be forced out. She didn't like this soldier and she had been secretly in love with a man named Thomas Owens. Her father wouldn't let him marry Thomas cause they had an arranged marriage already for her. She didn't like it so she solved the problem by running off with a 30 year old man named George Percy Badger. After she ran off she waited until her 18 birthday when Thomas and she got married. They had a good life and the life style fit her perfectly. Then Anna had four children in rapid order. The first two died but the other two lived. She had a son and a daughter. The daughters name was Avis. And the boys name was Louis. The daughter was born in 1854 and the son was born on 1855. And then at the age of 27 Thomas died and she had no money. Unlike her mother she was not going to marry a man the she didn't love because she could have money and survive. So she changed her name and started tell people that she was the daughter of a British officer. By that time she found a job as a school teacher. I think that Anna did the right thing that she went with her love not with what her assigned marriage. I think that it was very good of her to find love not money cause most people back then would do anything to get stuff they want and had money to get it with and she didn't want to do that.

Who I Am as a Teenager

Who am I? This uncertainty has to be one of the most common to go through a teenager’s brain. As a regular teenager, I make mistakes, laugh, cry, smile and love. Every experience in my life good or bad, happy or sad makes me stronger. Each step in my life and each passing moment make me grow into the person I want to be. To understand who I am, I have to talk about things that help to shape my identity like my past, the culture where I come from, the environment where I grow up and my family Our history influences our patriotism and our nationalistic tendencies. As I have been growing up, I notice that my entire background have influenced in who I am. My history helps me to remember where my ancestors came from. By remembering that, I will understand my heritage, more about me, and how I should live my life the best I can. History is not only telling me about how my family’s ancestors lived their lives, but also show me my culture, my tradition, and the way that I think. The family history of everybody marks their past, their present, and their future, because the consequences of the actions remain in time. Our culture influences, to an extent, everything in our lives, from how we are schooled, the morals we are taught and other influences on our lives such as sports we play, foods we eat, clothes we wear, music we listen to and how we feel. All these examples represent my culture. It makes me different and identifies me with my birthplace, and I feel important in this world because of these differences. I was born in a small city in Vietnam, and I did not have any brother or sister. As the only child in my family, I grew up in a very loving, caring and educating family environment. However, grew up in that type of sheltered environment prevented me from seeing the outside world. My only friends were my toys, so when I started pre-school, it was really different for me because there were a lot more kids than I was used to seeing. Since I did not know anyone, I didn’t talk very much. As I grew older and moved through school, I began to have more friends than I did back in pre-school. I was starting to talk more and be more active. I realized that the environment where I grew up had influenced who I am as a person. All this parts of my background make the person that I am. Another aspect of who I am is the hobbies that I enjoy doing. I like to listen to any kind of music except rock and rap. I enjoy playing sports such as soccer, basketball and football with my friends. I also enjoy off-road adventures, and playing with my two three-year old nephews. Another one of my hobbies is reading books especially medical books because I want to be a doctor like my parents. My family is probably the largest reason that makes me who I am today because it decides my personality, bias and character flaws. My dad and my mom are both dentists and although they are busy with their job, they always spend most of the time to take care of me. Being a working housewife, my mom tries very hard to be a good homemaker. She is an adventurous cook, and she is good. Unlike many of my dad’s contemporizes, he is a picture of health and vitality. I admire his dedication to his patients and work. Although my father is a strict disciplinarian, he can be jovial and caring at the same time. When I was sick, my parents would take off work and spend the whole day to pampering me back to health. My dad used to tell me that â€Å"as a human being, everybody made mistakes. Some people would deny to facing it but the smart people would have the courtesy to learn from them and not made them twice. † He also taught me how to be strong. He told me to except things as they happened and moved on. If I spent all day thinking about it, I could miss the things that made me happy. Not only did they teach me good moral values, but they also provided me with examples of good behavior and how to support my family. I was taught that my most important goal in life was to have a good education. My parents used to say that someday they would not be with me anymore, and if I wanted to have an economic independence, I had to have a good education. Then I started to think about that, and I decided to study abroad in America. I knew more friends and got more independent. Through that experience, I had a chance to experience both traditional Vietnamese culture and innovation American culture. I learned how to use my Asian background as a beneficial tool and to see myself as a unique person rather than as a vagrant. I was able to know and learn about each person and their culture; my personality changed from introverted to sociable. Henry Ford once said, â€Å"Life is a series of experiences, each one of which makes us bigger, even though it is hard to realize this. † Each one of us is unique in the way that we interpret the influences on us and decide whether or not to accept these outside interventions in our self-molding. My history, my culture and my family’s environment are the most important parts of my life. They are things that help to shape who I am. I love being me and the person that I am. I am not perfect, and don’t try to be. I go through life with an open mind and take things in as they happen. I am me and that all I can be.

Clear writing is dangerous - Emphasis

Clear writing is dangerous Clear writing is dangerous Clear writing is dangerous writing. If you edit out all the padding and get to the point, you might actually say something, and this can be quite disconcerting. After all, you might not want to be bold and stick your head above the parapet. You might be quite at home with a nebulous style. This is a tricky issue. Many people would like their organisation to produce documents and emails that are clearer and more succinct. But not all their colleagues may share this wish. They may pay lip service to the idea, but find it harder to comply or feel that more complex language lends an aura of professionalism to their subject. Writing-skills training can help, to an extent. As long as an organisation chooses a good provider, staff will learn how to plan and structure their thoughts, focus on their readers interests and write more straightforwardly in an engaging style. This helps them feel more confident and debunks many of the unhelpful myths they may have come across at school and university. Often people undergo what almost amounts to a religious conversion, as the scales fall from their eyes and they realise how effective business writing can be. Yet when they go back to the office, the language of many of the people they interact with will not have changed (if they havent been on or commissioned the course) and the existing culture may mean its difficult to put their new skills into practice. (A style guide can help.) Most of the written documents they see will be in a style they will now feel needs changing. But if its their line manager whos writing it, that poses the more intractable problem of how to confront this. Be bold Sometimes its not individuals but the culture of the entire organisation that gets in the way. Although its people may recognise the need for change, and even welcome it initially, its all-too easy to slip back into those familiar old habits or be helped back into them by negative feedback. So, be bold, encourage your colleagues to look at their preconceptions about language, especially from your readers point of view, and if they seem to be really stuck, send them on a good writing-skills course. Click here to find out about our training.

The Inevitability of Animal Testing in Medicine Essay Example

The Inevitability of Animal Testing in Medicine Essay Example The Inevitability of Animal Testing in Medicine Essay The Inevitability of Animal Testing in Medicine Essay In 1960s, about 10,000 babies who have short and malfunctioned legs and arms were born, surprising the public and scientists. People were worried and anxious to know the reason for the tragedy and the way to avoid the birth of defect babies. After many researches, scientists found out that the disabled babies were born to the mother who had taken a medicine called Thalidomide, a drug people used to deal with pregnant reaction, and was later proved to have teratogenicity to many animals by animal test. Then, people realized that animal test must be done before the drug used in treatment to avoid such accident. After several decades, animal test is still inevitable because it helps improve the medical science and is irreplaceable in medical science. Some people disagree with animal test because they think animal is crucial and not fair to animals. However, they may not fully understand the meaning of the animal test and the irreplaceability of animal test in medical science. First of all, animal test is the most effective experimental method in medical science. Animal test is still the most reliable method because animals share many commons with human. For instance, the rats share about 90% of human genes and humans and chimpanzees are 99% genetically identical. So, most of the physiological reactions happened in human body and animal body are the same. Thus, the results of test animal are reliable in most cases. Moreover, the importance of animal test has been proved by the achievements obtained by using animal test. As we know, all kinds of new drugs need animal test to prove that they are non-toxic before they are used in treatment. By using animal test, more than 20 kinds of new drugs are introduced to the market every year in USA. If we don’t use animal test, volunteers would be the only way to test drugs. However, the number of volunteers is limited, because it is very difficult to convince people to join drug test since people’s lives can be endangered. Thus, the test would be restricted because of the limited number of volunteers. What’s more, testing animals have done much contribution to the development of physiology and pathology. By using testing animals, people have understood more about human body and improved the new technology in medicine. For example, people have established the theories of circulation and digestion system, found the factors contribute to cancer and improved the technology of organ transplantation by using animal test. It is hard to imagine how medical science would be like without animal test. Some people think that animal test can be fully replaced by other methods. However, the fact is that animal test is still irreplaceable in medical science today because that we have not fully understand our body. Although we have saved many animals by using substitution such as cells test, animal test cannot be fully replaced by a lump of cells or organ, because an animal’s body is much more complicated than cells. For example, the function of a drug is usually influenced by the circulation and digestion systems and many factors we have not fully understand. When chemical reactions happen between drugs and enzyme in the body, the components of drugs can be changed into other substances, making it more difficult to learn the effects of the drugs by the experiments outside the body. If we dispose animal test, the introduction of new drugs would be slow down, and with less certainty. Another thought is that animal test is the only choice in some cases. For instance, the transplantation of organs such as liver and kidney should be first tested on animal, so that the rules and methods of transplantation can be established and the surgery can be safe to human. Without animal test, the transplantation of organs can be very risky and the cost might be the lives of patients. So, the animal test is still inevitable in many cases in the recent future. Another thing is that it is more important to reduce human suffering than to prevent animal suffering. It is obvious that every individual or species has the instinct to protect itself or its own species. So, if we have to do the choice from the benefits of human and that of animal, the answer is clear. When new drugs and technology are needed, it is more humane for us to do animal test to accelerate the invention of the new drug instead of discuss the necessity of animal test. Some people may disagree because they think every species in the planet should share the equal rights to live. However, if they have ever eaten meat from animal, used insecticide to kill bugs, and taken antibiotic to deal with bacterium, it is ridiculous for them to argue about equality. If we forbid animal test because of the consideration of animal rights, we may feel regret after the tragedy like the story of Thalidomide happens again. Some people encourage more volunteers to take part in the test, however, they may not consider the danger that the volunteers may confront. Which is sadder, the death of animal or the death of volunteers? So, it may be cruel to use animal to test new drugs, but it will be crueler to use drug on human without doing animal test. However, it’s wrongful to use animal test arbitrarily, so, we need establish rigid disciplines to control animal test. That is to say, we should use animal test only when we really need it. More specific, the number of animals used in the test, the purpose of the test, the necessity and rationality of the test must be concerned before the animal test is done. For example, we should avoid the repetition of animal test, which means we should get enough information before we do the experiments. If the same or similar test has been done by others and the result has been proved, the animal test should not be repeated again. Another thing is that we should use the advanced knowledge in statistics and experiment to minimize the number of animals required in a certain test. Before the experiment, we need spend some time to work out a proper plan, choose appropriate test method, so we can find the best way to get the experiment result with the smallest number of animals. Lastly, we should minimize the pain of the testing animal. It is not difficult to do so. For example, during cultivation of the testing animal, we can keep the animals clean and convenient by improving the environment they live; during the processing of test, we should use anesthesia to release the pain of animals; after the test, euthanasia should be applied to reduce the suffering of animals. I was a medicine student in university, as I have seen, most of the experiments in school have been done follow the rules of reducing the pain of animals. To conclude, animal test is inevitable when the life of people is concerned. Although some substitution methods of animal test have been found, animal test is still a necessary step before drugs are used on human. What we should do is to minimize the suffering of testing animal and find more effective substation method rather than discuss the necessity of animal test. Animal test is not only a topic about animal rights or justice, in fact, it is a much complex issue related to the development of medicine science and people’s life. So, it should be restricted but not banned without enough consideration and perfect substitutions.

Where the red fern grows by Wilson Rawls Essay Example | Topics and Well Written Essays - 500 words

Where the red fern grows by Wilson Rawls - Essay Example The story is about Old Dan and Little Ann, two coonhounds bought by Billy when they were tiny puppies, how the three grow up together and help each other out on the path of life; and the life that the dogs and Billy lived with each other, and how they were always on the lookout for one another. Finally, when Old Dan dies due to injuries and Little Ann due to the grief, Billy has a revelation as he learns the true meaning of life. This paper helps to give an insight, through various examples from the book, of how Billy tried to persevere and train his dogs, and in the process, how he matured as a person himself. Thus, it helps to portray how a person must learn to accept suffering and make sacrifices before he is truly mature.   In the beginning, when Billy was a young boy, he wanted two coonhounds so badly, that he was willing to spend a good amount of time working to earn enough money in order to be able to buy them. Through a number of odd jobs, Billy is able to earn $50 to suffi ce him for the puppies. With this example, one can easily see that hard work and perseverance paid off as Billy sacrificed his time to work and earn so he could finally buy them. Furthermore, one can witness Billy working hard to train the puppies, along with his grandfather, as he taught the dogs all about racoon hunting so that they could kill enough racoons to make the family business of selling racoon fur grow and develop.

Company case Study Example | Topics and Well Written Essays - 1000 words

Company - Case Study Example Integrated Marketing Communications- the company prudently integrates its multiple communication channels/components of the proportional mix to deliver definite, consistent and compelling company brand and messages. a) Advertising- Pepsi’s campaign has used non-person presentation and promotion of ideas, goods and services. For instance, is has used sponsors such as Hulu to advertise in its renown TV show. Besides, it also broadcasts, uses internet and print adverts in the magazines. Besides, it makes use of social media such as Facebook and Twitter, Spot advertisements on main network channels and various reality TV shows. d) Public relations- Pepsi established an overall good rapport with the general public by earning favor from the public. For instance, it used sponsorship, created recreational events and also through the company’s website. e) Direct Marketing- the company used emails, cell phones and mail to communicate and establish direct connections with individual customers. For instance, Pepsi employed the use of digital media to directly communicate with consumers. The target audience for Pepsi was a youthful generation mostly composed of teenagers and young adults. This implies that the campaign targeted the Generation Y consumers who were born between 1980’s and 2000’s. Pepsi’s slogans have a clear description of the fun, cheerfulness and living life to the fullest. The Campaign is consistent with the audience due to its heavy use of social media such as Facebook and Twitter. It is beyond doubt that most teenagers and young adults use social media and this is therefore the most appropriate way of reaching them. b) Determining the objective of communication- once the target audience has been established, the next step is for the marketing director to identify what response is sought. The communication objective for

The next Financial crisis, video and discussion Essay

The next Financial crisis, video and discussion - Essay Example The problem started from largest and most influential economy in the world the United States, owner of the international traded currency the US dollar. In my view governments have in most part just made temporary fixes in managing the global financial crisis. The problem will definitely return with a vengeance, with massive increase in public debt in almost all developed economies, which can definitely initiate the next phase of the global economic crisis. We are in the middle of a full-blown sovereign debt crisis that will create more mayhem on the global financial system than the problem that started 3 years ago. Global economic climate changes too rapidly and the circumstances are complex, providing a real challenge for those who intend to effectively resolve and police these problems (Torbat, 2008). With the help IMF we need to better regulate the worlds financial system and avoid a repeat of the global credit crisis, with uniformed global financial regulations and joint surveillance of international financial markets. Industrialized nations should learn from the East on ways to tighten rules in the US and Europe. As most of these economies have been able to withstand the financial crisis, and in fact have been to grow at high single digits. As China and India werent fully integrated into the global financial system and followed stricter guidelines and regulation, which we can see, have helped them tremendously. The international monetary community can learn that they need to be ready and the ability to prevent a financial crisis. The countries need wise macroeconomic policy and effective financial regulation and supervision. Global financial bodies like the IMF need to put in place a framework to facilitate international supervision and regulation as well as crisis prevention, management, and

Jesus Christ of dance Essay Example for Free

Jesus Christ of dance Essay Doris Humphrey, born October 17, 1895 and died December 29, 1958, legend lives on today. Doris was one of several original modern choreographers. Born in a musical family, her mother taught piano lessons. Doris took dance variety of dance lessons in Chicago. Her birth place was Oak Park, IL. She began her teaching/choreography when her mother opened a dance studio. Doris was 15 years old when she began teaching dance. The dance studio opened to financially support the family. Later, she taught modern dance to community colleges. Juilliard dance program originated with her. Her father was an aspiring photographer and hotel manager. Almost all early modern choreographers studied as Denishawn dancers. The Denishawn California based dance company was founded by Ruth St Dennis and Ted Shawn. From 1918-1928, Doris danced as a principal for Denishawn. Many dancers left Denishawn when Ted Shawn made a controversial remark. One day, outspoken Martha Graham reminded him he was not Jesus Christ. Ted Shawn said he was Jesus Christ. He is the Jesus Christ of dance. Quite a few offended dancers left the company at once. In 1928, Charles Weidman and Humphrey left Denishawn starting their own dance company. The new dance company was name the Weidman-Humphrey dance company. Ted Shawn’s most famous work is Jacobs Pillow. Humphrey had original ideas about dance technique. Modern choreographers are not known to follow tradition. â€Å"Her work embodied the work of Americanist Spirit of individualism† (Debanham, Kathi, Pat, From the Ground Up). Many of her dances emphasized America. In many ways, modern dance rebels against traditional ballet. Almost all modern dancers have years of thorough ballet training. Ballet training comes through in all dancers in performances and class. Doris’s choreography, like all modern dance, is not made to be presentable. Modern dance is not even made to be proper. Modern dance displays non-human strength moves. Viewers really must pay attention to the choreography. Very advanced professional ballet dancers usually perform in short tutus. Advanced modern dancers wear full length skirts. Modern dancer’s technique while performing full length extensions are noticed when the dancers center is straight, and her knee easily touches or goes beyond her ear. Extreme balance, flexibility and strength exhibitions fill professionally choreographed modern dance performances. The only way an untrained dancer understands movements involved is to attempt to copy the choreography. Modern dance movement looks very simple. There are many fakes teaching modern dance today, especially in colleges and universities. This is obvious reading dance magazine articles, written by university professors describing dance technique. Rhythm and breathing was the base of Humphreys choreography. She spent hours exploring how breathing and rhythm works. Her choreography originated with breathing. Breathing exercises progressed to contraction and release. â€Å"All life fluctuates between resistance to and yielding to gravity† (Humphrey, Art of Making Dances). Humphreys greatest contribution to modern dance is fall and recovery technique. Grahams contraction and release technique inspired Humphreys fall and recovery technique. In ballet class, dancers hold constant tension, constant lengthening of the spine and limbs. In Humphey’s dances, the choreography extends with proper ballet technique, (sustained flow) hits a distinct movement destination, (sharp accent). Unexpectingly, the dancers collapse (rest). She related this to birth. The recovery, or release, is when the baby is born. Modern choreographers tend to design original dance techniques from their own interpretation of life’s beginning and ending. Doris Humphrey’s company ended in 1942. She then became the artistic director for Jose Limon. Limon danced in Humphrey’s company. Humphrey Choreographed over eighty dances. Some of these are: Modern-Ballet Color Harmony, 1928; Water Study 1928; The Shakers, 1931; Day on Earth 1947; Water Study is one of her most amazing works. Audiences loved it. â€Å"Dance Magazine described it as ‘a work that astounded critics and audiences alike with its synchronized, moving-wave forms, from calm lapping on a beach to a crashing tempest’ † (Texas State Library Commissions). Other choreographers at this time were Katherine Dunham, Isadora Duncan, Martha Graham, Paul Taylor. Dance is hardly a lucrative profession. Doris lived most of her life through financial hardships. Political events influenced Doris’s financial struggles. â€Å"A worldwide depression began with the October 1929 U. S. stock market crash. International bankruptcies and closing of credit unions closed many jobs. Government public works programs no longer existed. † (Paraphrased, Rise of Totalitarians, 2007). Right before her death, she wrote The Art of Making Dances. Her contributions to the dance world goes farther than fall and recovery technique and her last book. Art of Making Dances is the most significant contribution Humphrey is known for. She died in New York City on *December 29, 1958. *Dates and other facts are not consistent. Apparently, Art of Making Dances were a collection of her notes that was donated to performing arts libraries after her death. Notes; Debenham, Pat, and Kathie Debenham. From the Ground Up: Doris HumphreyModernist, Americanist, Artist. Interdisciplinary Humanities 21. 1 (2004): 78-86. Academic Search Premier. 10 April 2007. http://search. ebscohost. com. Doris Humphrey, Art of Making Dances, Dance Horizons, Copyright in 1959, 1987. Editorial, Doris Humphrey 1895-1958 Texas State Library Archives and Commission, http://galenet. galegroup. com/servlet/LitRC? vrsn=3OP=containslocID=txshrpub200866srchtp=athrca=1c=1ste=6tab=1tbst=arpai=U13706243n=10docNum=H1000149358ST=Doris+HumphreybConts=2191 Editorial, Rise of Totalitarians: 1930-39. World Almanac Book of Facts (2005): 520. Middle Search Plus. 11 April 2007. http://search. ebscohost. com.

Themes in The Crucible Essay -- Essay on The Crucible

Themes in The Crucible In the crucible Arthur Miller takes the chilling story of the Salem witch hunt in 1692 and combines it with the issues of McCarthyism in the 1950s. The play reflects Miller’s ideas and opinions about McCarthyism and what he thinks are the similarities to the Salem witch hunts. Proctor is the main character Millers uses to reflect the unfairness of the Salem and McCarthy trials and how the truth died in the 1950s. This makes Proctor’s role very dramatic and exciting. Miller also uses a dramatic licence to make this even more so – adding the love to Elizabeth and guilt about Abigail gives the story an intriguing twist. The whole nature of Proctor makes him an exciting and complex character; as a result this makes him entertaining to the audience and his complexity keeps the audience enthralled throughout the play. His personality is not boring or simple. He has a quick temper and is often angry, it seems he can’t control his feelings. â€Å"[turning on her, rifle in hand] I will curse her hotter than the oldest cinder in hell.† This has the effect of exciting the audience and adds interest (not to mention tension with this particular line) but this line can have the effect of making Proctor look like a bad person. Alternatively it could suggest that Proctor is human and has his faults, the audience would sympathise with this. Inside Proctor lacks self confidence, he was shamed when he had an affair with Abigail. Proctor shows this when he says, â€Å"I may blush for my sin†, this line give the audience the impression that John realises that the affair was wrong, that is was a sin and he regrets it. It also implies that he hasn’t forgiven himself for what he did with Abigail and he still ... ... relevance to them. John Proctor is the character which the audience relate to and have opinions about the most. They see him fight although he stands to loose everything and admire his courage. They see him battle against himself to sign a confession or tell the truth about Abigail and respect his conviction. They see him become almost a martyr or tragic hero as he dies for his belief in the truth and his pride in his name. These things add drama, excitement, structure and interest to the plot of the Crucible. He has a fatal flaw, whether it be his pride, attraction to Abigail or trust in Elizabeth, but this means the audience can relate to him. The Crucible is a story of Proctor’s personal tragedy but it also a story of the Salem witch hunt, and of McCarthyism. Miller strikes a balance between these things to get the plot which makes up the Crucible.

Ethics of Online Air Ticket Reservations Systems Essay

Ethical issue is the belief in right or wrong with a particular area or system. In any organization ethical issue should be followed for the achievement of business objectives. Precision air reservation system, ethical issues are being considered for the achievement of company goal. The following are ethical issues relating to airline reservation system Security; Information’s which are being provided by users should be secure. The system will ensure the safety of customers. All transaction activities will be secured. Nobody will be able to gain access to see bank accounts and other relevant information’s. Privacy issue; Personal information should not be sold to third parties (other people apart from administrator and end-user) for their benefit. All booking information collected in the booking form, payment form should be kept confidential according to how privacy policy of the system claims. Equality of Access in the system; All people are allowed to use the system anytime they want for booking purpose only. Security; by providing the best and stable system to make customer’s information secure from unauthorized people to gain it. Through creation of administrator account who will be the only person who has access to view this kind of information in the system. This will make system secure especially for transaction. Privacy policy; through providing privacy policy page in the system, Customers will be aware of how their information are being used in an organization. And make sure that customer’s information is not released to other organization without customers consent. Equality of accessing system and performing regular functions such as book for flight, viewing schedule etc. anybody can be able to view the system and make book for flight. Equality will be for only unregistered members. Registered member will be given priority and offers.

Magical Urbanism

1.‘Magical Urbanism’ is the term that Mike Davis uses to describe the situation of the Latinos in urban America.   They have moved into the United States and immediately formed subgroups of their own within established cities, and yet unlike other minority ethnic groups their numbers are growing in size and they are developing the ability to seriously affect politics of not only their current country of residence but Mexico by way of California and New York.   Magical urbanism is the power of these minority groups to grow and become capable of such social influence while being comprised of poverty stricken citizens who as individuals have little influence over local or state affairs. 2.Immigrants tend to be poor because of the social factors that are inflicted on them at the time of arrival in their new country of residence.   Like in the case of Latinos in America, immigrants can find themselves without an established social support structure based on family and friends.   Networks like these are important to everyone, regardless of citizenship status.   You need a network of employer references, rental accommodation references, credit references, and failing all of those, close relatives and friends who can support you until you have achieved all of these things anew in a different nation. 3.Lack of Opportunity:   We are raised to believe that opportunity is everywhere around us; that all we need to do is reach out and grab it with both hands.   When it comes to immigrants, however, it isn’t so simple.   These people can come to the United States with very few resources from which to both identify and make use of the opportunities for success that are clear to those of us who have grown up here and understand the social system.   This factor can be identified as part of the ‘culture of poverty’, as it is inherent in virtually all immigrant groups everywhere. Hard Work:   Hard work; it’s what you expect to do to climb the ladder of social success in any city.   Money and quality of life does not come of idleness, and for people of minority status this is no secret.   The national spirit suggests that all you need to do is work hard, and you will be able to achieve your dreams – this is not exactly the case with the poor people of color in America, who may have several family members working long, hard hours and only bringing in minimum wages.   This is another factor in the culture of poverty. Institutional discrimination:   Established social systems can tend to work against immigrant groups.   In America there is a lot of employer legislation that requires university educated workers, American educated workers or a native grasp of English before anyone can be hired on.   Jobs that do not require these things will be the minimum wage occupations with very little room for growth or improvement.   Unless immigrants have the primary resources necessary to start a business or become educated after relocating, they will find themselves caught in the poverty trap.   This is purely a structural explanation of immigrant poverty, as Mike Davis explains it. Reference Davis, M (2001). Magical Urbanism: Latinos reinvent the US city. United States: Verso Press.   

King Edward I of England - Longshanks

King Edward I of England - Longshanks Edward I - Early Life: Born June 17, 1239, Edward was the son of King Henry III of England and Eleanor of Provence. Trusted to the care of Hugh Giffard until 1246, Edward was later raised by Bartholomew Pecche. In 1254, with his fathers lands in Gascony under threat from Castile, Edward was directed to marry King Alfonso X of Castiles daughter Eleanor. Traveling to Spain, he wed Eleanor at Burgos on November 1. Married until her death in 1290, the couple produced sixteen children including Edward of Caernarvon who succeed his father on the throne. A tall man by the standards of the day, he earned the nickname Longshanks. Edward I -Second Barons War: An unruly youth, he clashed with his father and in 1259 sided with a number of barons seeking political reform. This led Henry to return to England from France and the two were ultimately reconciled. In 1264, tensions with the nobles again came to a head and erupted in the Second Barons War. Taking the field in support of his father, Edward captured Gloucester and Northampton before being taken hostage after the royal defeat at Lewes. Released the following March, Edward campaigned against Simon de Montfort. Advancing in August 1265, Edward won a decisive victory at Evesham which resulted in Montforts death. Edward I -The Crusades: With peace restored to England, Edward pledged to embark on a crusade to the Holy Land in 1268. After difficulties raising funds, he departed with a small force in 1270 and moved to join with King Louis IX of France at Tunis. Arriving, he found that Louis had died. Deciding to press on, Edwards men arrived at Acre in May 1271. Though his force aided the citys garrison, it was not large enough to attack Muslim forces in the region with any lasting effect. After a series of minor campaigns and surviving an assassination attempt, Edward departed Acre in September 1272. Edward I -King of England: Reaching Sicily, Edward learned of his fathers death and his proclamation as king. With the situation in London stable, he moved slowly traveling though Italy, France, and Gascony before arriving home in August 1274. Crowned king, Edward immediately began a series of administrative reforms and worked to restore royal authority. While his aides worked to clarify feudal land holdings, Edward also directed the passage of new statutes regarding criminal and property law. Holding regular Parliaments, Edward broke new ground in 1295 when he included members of the commons and gave them power to speak for their communities. Edward I -War in Wales: In November 1276, Llywelyn ap Gruffudd, Prince of Wales, declared war on Edward. The following year, Edward advanced into Wales with 15,000 men and compelled Gruffudd to sign the Treaty of Aberconwy which limited him to the land of Gwynedd. Fighting again flared in 1282 and saw Welsh forces win a string of victories over Edwards commanders. Halting the enemy at Orewin Bridge in December, English forces began a war of conquest which resulted in the imposition of English law over the region. Having subjugated Wales, Edward embarked on a large castle building program in the 1280s to consolidate his hold Edward I -The Great Cause: As Edward worked to strengthen England, Scotland descended into a succession crisis following the death of Alexander III in 1286. Dubbed the Great Cause, the battle for the Scottish throne effectively devolved into a contest between John Balliol and Robert de Brus. Unable to come to a settlement, the Scottish nobles asked Edward to arbitrate the dispute. Edward agreed on the condition that Scotland recognize him as its feudal overlord. Unwilling to do so, the Scots instead agreed to let Edward oversee the realm until a successor was named. After much discussion and several hearings, Edward found in favor of Balliol on November 17, 1292. Despite Balliols ascension to the throne, Edward continued to wield power over Scotland. This issue came to a head when Balliol refused to provide troops for Edwards new war against France. Allying with France, Balliol dispatched troops south and attacked Carlisle. In retaliation, Edward marched north and captured Berwick before his forces routed the Scots at the Battle of Dunbar in April 1296. Capturing Balliol, Edward also seized the Scottish coronation stone, the Stone of Destiny, and took it to Westminster Abbey. Edward I -Issues at Home: Placing an English administration over Scotland, Edward returned home and was faced by financial and feudal problems. Clashing with the Archbishop of Canterbury over taxing the clergy, he also faced resistance from the nobles over increasing levels of taxation and military service. As a result, Edward had difficulty building a large army for a campaign in Flanders in 1297. This crisis was resolved indirectly by the English defeat at the Battle of Stirling Bridge. Uniting the nation against the Scots, the defeat led Edward to again march north the following year. Edward I -Scotland Again: Meeting Sir William Wallace and the Scottish army at the Battle of Falkirk, Edward routed them on July 22, 1298. Despite the victory, he was forced to campaign in Scotland again in 1300 and 1301 as the Scots avoided open battle and persisted in raiding English positions. In 1304 he undercut the enemy position by making peace with France and swaying many of the Scottish nobles to his side. The capture and execution of Wallace the following year further aided the English cause. Re-establishing English rule, Edwards victory proved short-lived. In 1306, Robert the Bruce, grandson of the earlier claimant, killed his rival John Comyn and was crowned King of Scotland. Moving quickly, he embarked on a campaign against the English. Aging and ill, Edward dispatched forces to Scotland to meet the threat. While one defeated Bruce at Methven, the other was beaten at Loudoun Hill in May 1307. Seeing little choice, Edward personally led a large force north to Scotland that summer. Contracting dysentery on the way, he encamped at Burgh by Sands just south of the border on July 6. The following morning, Edward died as prepared for breakfast. His body was taken back to London and buried at Westminster Abbey on October 27. With his death, the throne passed to his son who was crowned Edward II on February 25, 1308. Selected Sources The British Monarchy: King Edward IEnglish Monarchs: Edward I BBC: Edward I

How College Students (and Grads) Can Gain Strategic Thinking Skills

How College Students (and Grads) Can Gain Strategic Thinking Skills Strategic thinking ranks high on almost every employer’s list of desirable traits. For example, recruiters in a Bloomberg Business report ranked strategic thinking as the 4th most important trait - but also one of the hardest skills to find in job applicants. In a Robert Half Management survey, 86% of CFOs considered the ability to think strategically to be important – with 30% listing it as â€Å"mandatory,† and 56% stating that it was â€Å"nice to have.† Unfortunately, the Robert Half survey also revealed that only 46% of employers provide any type of professional development. So, college students – and employees – need to take the initiative to develop these skills on their own. What is strategic thinking? The definition of strategic thinking may vary based on the person providing the explanation, but in its broadest sense, the term refers to the ability to identify critical situations, analytically and creatively evaluate relevant information, and determine the consequences of choosing a particular action. Dr. A.J. Marsden, an assistant professor of psychology and human services at Beacon College in Leesburg, Fla, tell ThoughtCo, â€Å"Generally speaking, strategic thinking is a cognitive process in which individuals think about, assess, view, and achieve success in their own and others’ lives.† She adds, â€Å"It is knowing how to assess a situation and pick the best option.† In a workplace setting, strategic thinking can help companies focus on what’s important. DeLynn Senna is the executive director of Robert Half Finance Accounting, and the author of a blog post on boosting strategic thinking skills. Senna tells ThoughtCo, â€Å"Strategic thinking involves finding ways to help the business prosper and going beyond the task level.† While some people erroneously assume that management and senior executives are responsible for critical thinking, Senna says, â€Å"It’s something that can impact every level of an organization, and is important for those entering the working world to develop early in their careers.† However, there’s more than just one component to strategic thinking. According to Blake Woolsey, executive vice president of the Mitchell PR firm, there are 8 characteristics that separate strategic thinkers from nonstrategic thinkers: Future-based vs. reactiveCurious vs. isolatedLong-term focus vs. short-term focusWilling to take risks vs. cautiousAble to prioritize vs. unable to prioritizeNimble vs. inflexibleLife-long learner vs. satisfiedCreative vs. predictable    Why strategic thinking is so important This trait helps individuals make better decisions so they can be successful on a personal and professional level. â€Å"Strategic thinking helps individuals focus, prioritize, and be more proactive in addressing specific issues and situations,† Marsden explains. â€Å"The main advantage to strategic thinking is that it helps people achieve their goals more quickly and efficiently -  it focuses on problem solving and creating a clear path to your goal.† Voltaire, the great French philosopher, once said, â€Å"Judge a man by his questions rather than his answers. Strategic thinking also includes the ability to ask the right questions. Dr. Linda Henman, author of â€Å"Challenge the Ordinary,† and â€Å"How to Move Beyond Indecision and Good Intentions,† tells ThoughCo, â€Å"When we start with ‘what’ and ‘why,’ we can get to the core of the issue we need to discuss or the problem we need to solve.† However, she believes that starting with the â€Å"how† question can lead to being distracted by methods.   And using the what/why principle, Henman says there are five specific advantages of strategic thinking: Strategic thinking helps us zero in on the critical few as we put aside the trivial many.Strategic thinking helps us keep a global perspective, which in turn, leads to dispassionate, logical thinking, not emotional reactions.When we think strategically, we see patterns and anticipate consequences.We can prioritize better when we think strategically.Strategy keeps us focused on the future, not the present or past. It’s easy to see why companies want employees with these skills. An organization is only as good as its employees, and it needs workers with the ability to make a significant impact. â€Å"Employers want big-picture thinkers with strong business acumen,† Senna says. â€Å"Hiring managers look for professionals who can use their expertise to develop and execute strategies and projects to help the business grow, increase profits, and maintain costs.†    How to develop strategic thinking skills Fortunately, strategic thinking skills can be developed, and there are a variety of settings and situations that provide opportunities for growth in this area. Senna offers the following tips: Volunteer to lead a project team, including one with colleagues from other departments. This can help you gain diverse perspectives and exposure to different problem-solving techniques.Look for training opportunities offered by your company, an external organization, or even a college class or webinar on the subject. Professional industry associations can be a good place to start to find this.Pair up with a mentor who can walk you through different decision-making processes and help you present your ideas to department leaders. This step can be especially valuable for those launching their careers.Tap the power of data. Learn how to turn business intelligence into actionable recommendations for the business. Marsden includes four additional tips: Be proactive about researching and gathering information that will help you make decisions in the future.   Read journals and articles that will help you be more informed. And when you don’t fully understand something, ask questions.  Constantly question your own opinions.  How did they form? What influences them? Are they logical? Be open-minded to the opinions of others.Learn how to embrace conflict and how to use it to come up with a creative solution.   Surround yourself with people who have different worldviews. This gives you (and them) an opportunity to learn from each other.Be sure to take cognitive breaks and allow your brain to rest.  Take time off for a brain break and put yourself in a different type of environment. This will help you develop perspective.

Super Bowl Flyovers - Cost to Taxpayers

Super Bowl Flyovers - Cost to Taxpayers Its a longstanding tradition for the U.S. Air Force  or U.S. Navy to perform a flyover before every Super Bowl, but how much does such a thing cost American taxpayers? In 2015, the Super Bowl flyover will cost about $1.25 for every one of the 63,000 football fans in attendance at the University of Phoenix Stadium in Phoenix, Arizona, on Sunday, Feb. 1. Put another way: The Super Bowl flyover costs taxpayers about $80,000 in gas and other operational costs. There is a minimal expense involved with the flyover,  Rear Admiral John Kirby,  the Pentagon press secretary and spokesman for the  secretary  of Defense,  said days before the 2015 NFL championship game between  the New England Patriots and the  Seattle Seahawks. I think the whole thing, soup to nuts for the flyover, will cost something in the neighborhood of $80,000. Why the Military Performs Flyovers The Department of Defense says the Air Force flyovers are a form of public relations and are conducted at  Ã¢â‚¬Å"events of national prominence.† Its not an exorbitant cost, and I would, you know, obviously remind you that we stand to gain the benefit, Kirby said. And theres an exposure benefit from having the U.S. Air Force Thunderbirds fly over, a well-known, famous team, and that certainly helps us in terms of keeping our exposure out there for the American people. Added Kirby: I think theyre very popular, these flyovers. The Defense department receives more than 1,000 requests for flyovers at sporting events every year. The Thunderbirds and other teams accept many of them, including for NASCAR races and important baseball games. The U.S. Navys Blue Angels have done some of the Super Bowl flyovers, as well, including one in 2008 over a domed stadium. No one inside saw the flyover, though television viewers did for about 4 seconds.   For the publicity aspect of it, Id say its definitely well worth it when you consider the cost to advertise during the Super Bowl. The more people see our blue jets and recognize the Navy, the better it is for us,  Blue Angels press officer Capt. Tyson Dunkelberger told The Lost  Angeles Times in 2008. Debate Over Super Bowl Flyovers Some critics call the Super Bowl flyover a waste of taxpayer money. Washington Post columnist Sally Jenkins, writing about the 2011 Super Bowl flyover at Cowboys Stadium in Dallas, said: For absurdity, how about those four Navy F-18s flying over the stadium - with its retractable roof closed? Everybody inside could only see the planes on the stadiums video screens. It was strictly a two-second beauty shot. Know what it cost taxpayers? Ill tell you: $450,000. (The Navy justifies the expense by saying its good for recruiting.) Others have questions why the government is spending  millions of dollars every year on  the flyovers at the same time sequestration has slashed its budgets. Related Story: What is Sequestration? If any portion of the defense department budget is going to be slashed, the act of flying planes over a crowded stadium would be the one to get rid of, wrote Mike Florio of NBC Sports. ... As a recruiting tool its value is questionable.

Delta Assignment Example | Topics and Well Written Essays - 500 words

Delta - Assignment Example It is clear from the facts provided in the case study that JetBlue and Southwest adapted technology and blended it perfectly with the customer needs. The use of live TV, paperless environment, online ticketing services, effective and use of laptops by the pilots as well as use of routes which were less served by others was some of the key activities performed by these firms to remain profitable and leading airlines in the industry. Pilots were using emails to forward their suggestions whereas the flight maintainece records were being computerized thus making the technology the key part of the overall operations of these airliners. It is however, critical to note that both these firms also actually focused upon meeting customer needs. The CEO of JetBlue used to interact directly with the customers thus offering a firsthand experience of customer expectations and these airliners responded to such expectations by offering customers what they needed. It is relatively difficult for the larger airliners to actually maintain the low cost carriers due to various reasons. Not managing disruptive technology effectively is one of the reasons as to why such larger airliners actually could not keep pace with the more agile and low cost carriers. The complacency of the organizations along with the already established rigid procedures may have further restricted the ability of these firms to actually execute the low cost strategy. These services were operated by already the same people who were also responsible for operating the premium services of the airliners. Bureaucracy, established unions and other organizational factors made it relatively difficult for larger firms to actually capitalize on the opportunities offered by the low cost carriers. Though the airliners industry was deregulated during 1970s however, the presence of the unionized labor actually made it relatively difficult for such firms to focus on reducing the cost and achieve

An investigation into the use of Six Sigma within the Irish Dissertation

An investigation into the use of Six Sigma within the Irish construction industry - Dissertation Example .8 Ethical Considerations 40 3.9 Method of Data Analysis 41 3.10 Conclusion 41 Chapter 4: Results and Discussion 42 4.1 Introduction 42 4.2 Results 42 4.3 Discussion 71 Chapter 5: Conclusions and Recommendations 77 5.1 Conclusions 77 5.2 Recommendations 79 References 82 Appendix A – Survey Questionnaire 87 List of Tables Table 1. Frequencies: Intent of the company to adopt Six Sigma in the near future. 43 Table 2. Frequencies: Number of years of existence of the company within the industry 43 Table 3. Frequencies: Company size in terms of number of employees. 44 Table 4. Descriptive statistics: Improvement of company metrics: Financial Aspect. 44 Table 5. Descriptive statistics: Improvement of company metrics: Customer Aspect. 45 Table 6. Descriptive statistics: Improvement of company metrics: Operations Aspect. 46 Table 7. Descriptive statistics: Assessment of leadership ability. 48 Table 8. Descriptive statistics: Assessment of leaders’ passion. 49 Table 9. Descriptiv e statistics: Management interest in quality improvement. 50 Table 10. Descriptive statistics: Customer focus. 51 Table 11. Descriptive statistics: Management of information. 53 Table 12. Descriptive statistics: Strategic management. 54 Table 13. Descriptive statistics: Assessment of the leader’s capacity to execute strategy. 55 Table 14. Descriptive statistics: Assessment of process management competence. 58 Table 15. Descriptive statistics: System of measurement. 59 Table 16. Descriptive statistics: Problem solving capacity. 60 Table 17. Descriptive statistics: Assessment of infrastructure, management system and resources. 61 Table 18. Descriptive statistics: Independent and dependent variables overall. 63 Table 19. Coefficient of determination: Predictors of Six Sigma adoption and use. 64 Table... The objective of the study aims to establish if key / top management ability influences the readiness of adoption and use of Six Sigma in the said industry. This factor was found to positively and significantly predict the readiness for adoption and use of Six Sigma within the Irish construction industry. The next objective is meant to establish if organisational ability influences the readiness of adoption and use of Six Sigma in the said industry. This variable did not significantly predict the dependent variable. Given the Six Sigma scheme’s propensity for facilitating business processes, it is applicable in a whole host of industries besides the manufacturing industry, the construction sector included. While traditional quality improvement initiatives focus heavily on detecting errors and then correcting them, a company operating under the Six Sigma scheme would be able to ensure that such errors never occur in the first place by establishing and then strictly adhering to a set of standards. The construction sector is the largest labour-intensive industry that makes significant contributions to the Irish economy (Duffy, Graham, and Thomas 2007). The process of planning in Ireland has brought about numerous regulations that emphasize the design, manufacturing and construction of buildings, particularly the need to adhere to quality standards and ensure that the expectations of owners or occupiers are met.

What is the role of celebrity endorsement in marketing communication Literature review

What is the role of celebrity endorsement in marketing communication - Literature review Example This paper presents a review of the literature followed by a critical analysis and commentary on the role of celebrity endorsement in marketing communication plans and the extent to which celebrity endorsement approach has been able to attain the underlying goals of the business. The review of historical facts reveal that the people in the professions of art and culture, sports and public events have attained the status of celebrity by virtue of their performance that entertained the public and touched their hearts. It was during the start of the twentieth century that the status of celebrity of the well known figures in various professional fields started to diffuse in the societies and influenced their livelihood. The business sector and the industries viewed this trend of celebrity impact on the society as useful opportunities that could positively impact the growth of their business (Shimp and  Andrews, 2013, p.47). The funnel approach in developing marketing communication plan by the companies took into consideration the various factors like awareness, interest, consideration, intent and evaluation by the customers that influences the decision making for purchase of the products and services. The impact of the celebrity image and the fan following asp ect was identified to be a useful factor that could boost the marketing and selling of the products and services (Silvera and Austad, 2004, p.1515). The review of the literature reveals that from the time of 1970s to 1990s the economies in the Asia Pacific, South Asia, disintegrated Soviet Union started to undertake economic reforms that led to the process of globalization and the increase in international competition in the various sectors of business (Byrne, Whitehead and Breen, 2003, p.288). In order to take strategic measures for market penetration, sustenance of market share and retention of customers, the business houses prepared